Browsing by Author Türkyılmaz, Ceyda Aysuna
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023 | Analyzing consumer behavior: the impact of retro music in advertisements on a chocolate brand and consumer engagement | Filiz, Gözde; Çakar, Tuna ; Soyaltın, Tuğçe Ezgi; Girişken, Yener; Türkyılmaz, Ceyda Aysuna |