Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11779/1023
Title: The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce - Book Chapter 94
Authors: Çakar, Tuna
Öztürk, Özgürol
Rızvanoğlu, Kerem
Çelik, Deniz Zengin
Keywords: Biometrics
User experience
Purchasing
Cognition
Neurometrics
Frontal alpha asymmetry
Online shopping
Publisher: Elsevier
Source: Akar, T., Rizvanoglu, K., Ozturk, O., Celik, D. Z., (January 2018). The use of neurometric and biometric research methods in understanding the user experience of first-time buyers in E-commerce. Neuroergonomics: The Brain at Work and in Everyday Life. 319 - 320.
Abstract: User experience (UX) research has attracted increasing attention especially in the last decade as the demand for online shopping has increased by 30.7% from 2014 to 2015 in Turkey. The traditional methods including surveys/questionnaires, think-aloud procedures, and in-depth interviews have contributed greatly for understanding the problems during the use of shopping internet sites. On the other hand, the use of neuroscientific methods, such as biometrics and neurometrics, has also grabbed attention with the exciting idea of providing an objective means of understanding cognitive and affective processes during the user experience during online shopping. Despite significant/strong limitations, many researchers are interested in exploring actively its potential use in the field.
URI: https://doi.org/10.1016/B978-0-12-811926-6.00094-4
https://hdl.handle.net/20.500.11779/1023
ISBN: 9780128119266
9780128119273
Appears in Collections:Bilgisayar Mühendisliği Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection

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