Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11779/2357
Title: Exploring the Drivers of Green Purchase Behaviour: the Moderating Roles of Perceived Expensiveness and Green Scepticism
Authors: Aydın, Kenan
Altan, Meral Uzunöz
Köse, Şirin Gizem
Çizer, Ece Özer
Keywords: Green product
Theory of planned behaviour
Environmental attitude
Green marketing
Green consumption
Publisher: inderscience Enterprises Ltd
Abstract: This research aims to investigate factors affecting green consumption behaviour by utilising theory of planned behaviour and extends the theory by integrating environmental attitude, perceived expensiveness, and green scepticism variables. The results show that environmental attitude, attitude towards purchasing green products, subjective norms, and perceived behaviour control variables determine green product consumption. The study also presents the partial mediator role of attitude towards buying green products in the relationship between environmental attitude and green product purchase behaviour. Furthermore, perceived expensiveness and green scepticism have negative moderating roles in the relationship between attitudes toward purchasing green products and green purchase behaviour.
URI: https://doi.org/10.1504/IJGW.2024.141404
https://hdl.handle.net/20.500.11779/2357
ISSN: 1758-2083
1758-2091
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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