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https://hdl.handle.net/20.500.11779/2357
Title: | Exploring the Drivers of Green Purchase Behaviour: the Moderating Roles of Perceived Expensiveness and Green Scepticism | Authors: | Aydın, Kenan Altan, Meral Uzunöz Köse, Şirin Gizem Çizer, Ece Özer |
Keywords: | Green product Theory of planned behaviour Environmental attitude Green marketing Green consumption |
Publisher: | inderscience Enterprises Ltd | Abstract: | This research aims to investigate factors affecting green consumption behaviour by utilising theory of planned behaviour and extends the theory by integrating environmental attitude, perceived expensiveness, and green scepticism variables. The results show that environmental attitude, attitude towards purchasing green products, subjective norms, and perceived behaviour control variables determine green product consumption. The study also presents the partial mediator role of attitude towards buying green products in the relationship between environmental attitude and green product purchase behaviour. Furthermore, perceived expensiveness and green scepticism have negative moderating roles in the relationship between attitudes toward purchasing green products and green purchase behaviour. | URI: | https://doi.org/10.1504/IJGW.2024.141404 https://hdl.handle.net/20.500.11779/2357 |
ISSN: | 1758-2083 1758-2091 |
Appears in Collections: | Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
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