Browsing by Author "Kara E."

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Churn Prediction for Subscription-Based Applications Using Machine Learning
(Institute of Electrical and Electronics Engineers Inc., 2025) Gozukara H.; Patel J.; Kara E.; Yildiz A.; Mese Y.K.; Obali E.; Cakar T.
In this study, a predictive model was developed using machine learning techniques to forecast customer churn in subscription-based video streaming services. The data such as user login records, content viewing information, subscription details, and content-related features were used to interpret usage patterns and customer churn was defined based on subscription renewal status and renewal timing. Several usage-based features are extracted for users and several algorithms were used for modeling, such as Random Forest, CatBoost, XGBoost, Logistic Regression, K-Nearest Neighbors, and Gradient Boosting. Occurring class imbalance on the target variable is handled via BorderLineSMOTE. The model's performance was evaluated using training-test accuracy plots, classification reports, and hyperparameter tuning. Even though most of the models performed similarly, the CatBoost model emerged as the top performer, achieving a macro F1-score of 0.60. However, while effective in identifying churners, the models struggled to precisely classify non-churning customers, a common challenge in imbalanced datasets even after applying oversampling techniques. The analysis of feature importance yielded a crucial insight, early and consistent user engagement is the strongest predictor of customer retention. These findings provide valuable, actionable insights for streaming platforms, emphasizing that retention strategies should focus on maximizing engagement immediately after a user subscribes. © 2025 IEEE.
Rag Based Interactive Chatbot for Video Streaming Services
(Institute of Electrical and Electronics Engineers Inc., 2025) Gözükara H.; Patel J.; Kara E.; Yildiz A.; Köseoǧlu O.; Makaroǧlu D.; Çakar T.
The proliferation of content within video streaming services presents a significant challenge for users seeking personalized recommendations and specific information. This research addresses this challenge by developing a Retrieval-Augmented Generation (RAG) chatbotn designed to enhance user experience through conversational AI. The primary contribution of this work is a novel Retrieval-Augmented Generation (RAG) architecture featuring a dual-retrieval system that combines semantic search for descriptive requests and structured queries for fact based inquiries. This approach grounds the Large Language Model (LLM) in a factual knowledge base, mitigating the risk of hallucinations. The system is engineered to handle empty data retrieval scenarios by dynamically relaxing search filters, ensuring a robust user experience. The effectiveness of this RAG approach was validated through a comprehensive set of automated evaluations. The system demonstrates high precision in ranked list retrieval with questions like "Recommend me the top 5 action movies with highest IMDb scores", achieving an average NDCG@k of 0.837. While the chatbot shows strong semantic understanding by achieving 91% accuracy with contextual clues such as "Which Batman movies are directed by Christopher Nolan?", its performance with more ambiguous, plot-only queries (59.5% accuracy) indicates clear opportunities for future refinement. These results confirm that the dual-tool architecture successfully combines the flexibility of semantic search with the precision of structured queries, paving the way for more intuitive and efficient content discovery on streaming platforms. © 2025 IEEE.