Browsing by Author "Kazancoglu, Ipek"

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Citation - WoS: 3
Citation - Scopus: 3
Drivers and Barriers Influencing Consumers' Intention To Purchase Cosmetics With Refillable Packaging
(Wiley, 2024) Köse, Şirin Gizem; Arslan, Ayguel; Kazancoglu, Ipek
In recent years, conscious consumers have become an important segment of the market. In the cosmetics industry, green products are also at the forefront. The refillable packaging is a significant step in this direction. The aim of this study is to identify the drivers and barriers that affect the intention to purchase cosmetics with refillable packaging. In-depth interviews were conducted with 20 Generation Z women. Content analysis was used to identify themes, categories and subcategories in the transcripts. According to the results, the categories that drive consumers to purchase cosmetic products with refillable packaging include peer influence, marketing communication, social media, perceived benefits, brand reputation, environmental consciousness and knowledge, anticipated positive emotions, product availability and variety. The barriers identified include lack of awareness and knowledge, high prices, influencer effect, low perceived consumer effectiveness, consumers' concerns about greenwashing, product quality and status concerns, health concerns and operational barriers. These results provide a comprehensive understanding of consumers' intentions to purchase refillable packaging. This study explains the drivers and barriers that affect the intention to purchase cosmetics with refillable packaging. The results indicate that peer influence, marketing communication, social media, perceived benefits, brand reputation, environmental consciousness and knowledge, anticipated positive emotions, product availability and variety are the drivers. On the other hand, lack of awareness and knowledge, high prices, influencer effect, low perceived consumer effectiveness, consumers' concerns about greenwashing, product quality and status concerns, health concerns and operational barriers were found as barriers.image
Energy Consumption at Home: Insights for Sustainable Smart Home Marketing
(Springer International Publishing Ag, 2023) Köse, Şirin Gizem; Cizer, Ece Ozer; Kazancoglu, Ipek
Energy consumption has been a vital subject for both energy producers and consumers. The intersection of energy consumption and home words are of increasing importance in both literature and practice. Households try to utilize energy in the most efficient and sustainable way. On the other hand, smart home technologies which let the households control their houses are on the rise. Those technologies also help balance the energy consumption and live in a more sustainable way. This study aims to underline the importance of smart home technologies to increase energy efficiency and pave the way for a more sustainable energy management. In line with this purpose, a bibliometric study has been conducted to enlighten the literature development in energy consumption and home subjects. The results are expected to be helpful for both literature and practice as well as energy providers and consumers.