Browsing by Author "Tekten, Semih"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Master Thesis
    Predicting Facebook Ad Impressions & Cpm Values
    (MEF Üniversitesi, Fen Bilimleri Enstitüsü, 2018) Tekten, Semih; Özlük, Özgür
    It is estimated that there are more than two billion active users on Facebook as of the first quarter of 2018 and social media has tremendous opportunities for advertisers in terms of performance and measurability. However, for marketing managers, it is very difficult to manage all the campaigns on different marketing channels and optimize for better results.For that reason, Facebook Marketing Partners or other optimization solutions emerged in the ad­tech market. In order to improve existing optimization solutions in the market, ad impression costs will be predicted in this study by using different machine learning techniques and different algorithms. The main goal of this study is to generate a robust model for predicting CPM values on Facebook, and to use that model as an in put for the existing optimization solution Adphorus offers for its clients. Adphorus is one of the Facebook Marketing Partners in the market.