COVID-19 Konulu Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1930

Browse

Browsing COVID-19 Konulu Yayınlar Koleksiyonu by Department "İİSBF, İşletme Bölümü"

Filter results by typing the first few letters
Now showing 1 - 4 of 4
  • Thumbnail Image
    Conference Object
    Corporate Social Responsibility Communication of Banks in the First Days of the Covid-19 Pandemic in Turkey
    (2021) Tosun, Petek
    The purpose of this study is to examine corporate social responsibility (CSR) communication and the waysthe pandemic changed CSR communication of banks on social media at the beginning of the COVID-19pandemic in Turkey. A content analysis was made on the Facebook accounts of the biggest public, private,and foreign-owned retail banks in Turkey. The findings have shown that banks have increased their overalland health-related CSR communication during the pandemic. Besides, it was found that each bank had itsunique CSR approach and shifted its CSR activities online. Messages with CSR content got a higher numberof consumer comments than non-CSR messages. Customer interaction levels differed significantly amongmessages that included different CSR content such as health and society. This study reflects Turkish banks’CSR communication on social media, presents comparative results for crisis and non-crisis periods, andprovides analysis results about CSR communication during the pandemic. Besides, it is among the firststudies that examine the financial institutions’ social media marketing communication related to theCOVID-19 pandemic. The findings of this study may help marketing managers in designing their marketingstrategies in crisis times.
  • Thumbnail Image
    Article
    Citation - WoS: 35
    Covid-19 Sonrası Yükseköğretim
    (Deomed, 2020) Erkut, Erhan
    Higher education is one of the most severely impacted sectors by Covid-19. Almost all schools worldwide had to stop face-to-face education and approximately 2 billions students were forced to get their education online. This pandemic demonstrated that the Turkish higher education system was not well-prepared for a crisis of this proportion, nor was it ready for effective online teaching. High-quality online education is a fact of life now, and administrators, as well as faculty members have an important task on hand. In this opinion piece, 1 offered some ideas about improving the quality of online education, and discussed other impacts of this pandemic on higher education, along with some warnings. I believe this pandemic offers an opportunity for the outdated higher education system worldwide and the universities (and countries) that adopt quickly will be the winners.
  • Thumbnail Image
    Book Part
    Crm in Retail Banking From Salespeople’s Perspective in the Covid-19 Outbreak
    (İKSAD, 2020) Tosun, Petek
    The new coronavirus disease (COVID-19), which has stemmed in December 2019, has been declared as a pandemic by the World Health Organization in March 2020 and turned into a global health crisis (Liu et al., 2020). Besides wars, pandemics have been the most dangerous and fearful threats to human life throughout history. As of August 2020, the pandemic has cost more than 777,000 lives worldwide with approximately 22 million cases and it was still ongoing. Besides its devastating impact on the health systems, the pandemic has led to an unpredictable change in the economic and social environment and the business and social life.
  • Thumbnail Image
    Conference Object
    Customer Relationship Management in the Covid-19 Outbreak From a Salesperson Perspective
    (2020) Tosun, Petek
    The new coronavirus disease (Covid-19) has led to an unpredictable change in business and social life. Many institutions shifted to remote working to reduce the possibility of contagion in the workplace. Banks, which are among the major institutions in business life, have adopted remote working and social distancing rules in their branches and other workspaces. This change has inevitably influenced salespeople’s relationships with their customers since the ways of interacting and communicating have changed dramatically. The purpose of this study is to explore the impact of flexible and remote working during the Covid-19 pandemic on customer relationship management (CRM) in retail banking. A survey was conducted on customer relationship managers, branch managers, and other sales personnel regarding their self-assessment of CRM and sales performance during the remote working conditions in the Covid-19 outbreak. The findings have shown that the outbreak period has improved salespeople’s relationships with their customers. Besides, sales performance was positively influenced by CRM. CRM and sales performance did not change significantly depending on the size of the bank’s branch network or the salesperson’s total work experience. 18% and 16% of the salespeople found themselves important and safe, as employees of banks during the outbreak, respectively. However, 51% of the participants stated that working in the banking sector in the outbreak period was hard and anxious. While 16% of the participants thought that it is possible to work from home, only 4% stated that face-to-face communication is required. This study is timely research that has focused on the impact of the Covid-19 outbreak on CRM in banking and may constitute a proper base for future studies that will examine the impact of the pandemic deeper.