Browsing by Author Akpınar, Ezgi
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Does Happiness Make Consumers Happy or Does Sharing Make Consumers Share? | Akpınar, Ezgi; Döğerlioğlu Demir, Kıvılcım |
| 2015 | Drivers of Cultural Success: the Case of Sensory Metaphors | Berger, Jonah; Akpınar, Ezgi |
| 2016 | The Effect of Self-Enhancement and Regulatory Focus on Word of Mouth | Akpınar, Ezgi |
| 2016 | Go Viral: Digital Marketing Special Session | Akpınar, Ezgi; Berger, Jonah |
| 2016 | Measuring Social Media Success | Akpınar, Ezgi |
| 2017 | Valuable Virality | Berger, Jonah; Akpınar, Ezgi |
| 2017 | Value Integration Effects on Evaluations of Retro Brands | Döğerlioğlu Demir, Kıvılcım; Akpınar, Ezgi; Tansuhaj, Patriya; Cote, Joseph |