Issue Date | Title | Author(s) |
2019 | Alkollü içki sektöründe kurumsal sosyal sorumluluk çalışmaları | Çokcoşkun, Güneş |
2020 | Brand trust for digital-only bank brands: consumer insights from an emerging market | Tosun, Petek |
2021 | Consumer complaining behavior in hospitality management | Tosun, Petek; Sezgin, Selime; Uray, Nimet |
2021 | Corporate social responsibility communication of banks in the first days of the Covid-19 pandemic in Turkey | Tosun, Petek |
2021 | Corporate social responsibility disclosure on the websites of coffee chains in Turkey | Tosun, Petek |
2020 | Corporate social responsibility in the food industry from a marketing perspective. | Tosun, Petek; Selçuk Köylüoğlu |
2020 | CRM in retail banking from salespeople’s perspective in the Covid-19 outbreak | Tosun, Petek |
2020 | Customer relationship management in the COVID-19 outbreak from a salesperson perspective | Tosun, Petek |
2019 | Destination personalities of Alacati and Ayvalik in Turkey: consumer perceptions of a summer holiday | Tosun, Petek; Merve Akar |
2021 | Exploring elderly customer-employee rapport in services: Managerial and social implications | Tosun, Petek |
2020 | The impact of brand trust and mood on consumer complaining behavior | Tosun, Petek |
2021 | The impact of marketing on the business performance of companies: A literature review | Köylüoğlu, A. Selçuk; Tosun, Petek; Doğan, Mesut |
2021 | Kurumsal sosyal sorumluluk çalışmalarında marka uyumu ve algılanan sosyal ikiyüzlülük | Tosun, Petek; Elif Güner |
2020 | Meat substitutes in sustainability context: A content analysis of consumer attitudes | Tosun, Petek; Yanar Gürce, Merve; Sezgin, Selime; Uray, Nimet |
2019 | Pazarlama biliminde duygu ve duygu durumu kavramları için baz alınmış teoriler | Tosun, Petek; Sezgin, Selime; Uray, Nimet |
2022 | Social media marketing of brands in the COVID-19 pandemic: Exploring the crisis-related content | Tosun, Petek |
2020 | Supervisor and customer-driven stressors to predict silence and voice motives: mediating and moderating roles of anger and self-control | Muhammad Kashif; Merve Yanar Gürce; Tosun, Petek; Shanika Wijenayake |
2020 | Unethical sales practices in retail banking | Tosun, Petek |
2022 | User-generated and brand-generated content as indicators of university brand personality and business strategy | Karadağ, Hande; Tosun, Petek; Ayan, Büşra |
2021 | Voluntary simplicity: a content analysis of consumer comments | Tosun, Petek; Selime Sezgin |