Bilgisayar Mühendisliği Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940
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Book Part Affection for Nouvel Architecture: on Contemporary (islamic) Architecture and Affect(Intellect Ltd., 2022) Yücel, Şebnem; Yücel, Şebnem; 03.01. Department of Architecture; 03. Faculty of Arts Design and Architecture; 01. MEF University[No abstract available]Book Part Citation - Scopus: 1Consumer Neuroscience Perspective for Brands: How Do Brands Influence Our Brains?(IGI Global, 2020) Çakar, Tuna; Çakar, Tuna; 02.02. Department of Computer Engineering; 02. Faculty of Engineering; 01. MEF UniversityNeuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscientific approach has been evaluated as a potential tool for understanding the neural mechanisms directly related to marketing with its contribution to providing novel perspectives. The chapter addresses one of the most relevant subjects, brands, for issuing the strategic role of applied neuroscience in marketing and consumer behavior. The first section of this chapter focuses on a novel definition of brand, and the next section covers the brand image, brand perception, and brand loyalty. The second section summarizes the main findings regarding the neuroscience of brands. In the final section, the findings from a related experiment have been provided for the potential roles of neuromarketing for developing marketing strategies for brands.Book Part Özgür İrade İnancının Cezalandırma Davranışına Etkisi(Zoe Kitap, 2021) Akyürek, Güçlü; Çakar, Tuna; Erözden, Ozan; Çakar, Tuna; Akyürek, Güçlü; 02.02. Department of Computer Engineering; 05. Faculty of Law; 02. Faculty of Engineering; 01. MEF UniversityÖzgür irade kavramı kişinin aldığı kararlarda ve gerçekleştirdiği davranışlarda ilk neden olabilme yetisini ifade eder. Kişi, önceki herhangi bir belirlenmiş olguya mutlak anlamda tabi olmaksızın karar alabiliyor ve davranışta bulunabiliyorsa özgür iradesiyle hareket ediyor demektir. Bu içeriğiyle özgür iradenin gerçeklikte mevcut olup olmadığı ya da özgür iradenin varlığından söz ede- bilmek için ilk neden olma özelliğinin tüm karar ve davranışlara yayılmasının gerekip gerekmediği soruları üzerinde filozoflar Antik çağlardan beri tartışıyorlar. 20. Yüzyılın son çeyreği iti- barıyla, davranışsal ve bilişsel nörobilim ile davranış psikolojisi dalları kapsamındaki araştırmacılar da söz konusu tartışmaya müdahil oldular. Bu müdahale ile özgür irade tartışması deney- sel, uygulamalı çalışmalar aracılığıyla da yürütülebilir hale geldi.Book Part Citation - Scopus: 3The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce - Book Chapter 94(Elsevier, 2018) Çakar, Tuna; Çakar, Tuna; Rızvanoğlu, Kerem; Çelik, Deniz Zengin; 02.02. Department of Computer Engineering; 02. Faculty of Engineering; 01. MEF UniversityUser experience (UX) research has attracted increasing attention especially in the last decade as the demand for online shopping has increased by 30.7% from 2014 to 2015 in Turkey. The traditional methods including surveys/questionnaires, think-aloud procedures, and in-depth interviews have contributed greatly for understanding the problems during the use of shopping internet sites. On the other hand, the use of neuroscientific methods, such as biometrics and neurometrics, has also grabbed attention with the exciting idea of providing an objective means of understanding cognitive and affective processes during the user experience during online shopping. Despite significant/strong limitations, many researchers are interested in exploring actively its potential use in the field.