Ayan, Büşra

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Profile URL
https://hdl.handle.net/20.500.11779/2794
Name Variants
Ayan, B.
Job Title
Email Address
ayanbu@mef.edu.tr
Main Affiliation
04.03. Department of Business Administration
Status
Current Staff
Website
ORCID ID
0000-0002-5212-2144
Scopus Author ID
57656630200
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
GQH-7887-2022
Files
1729414853-academic-1703023803.avif (14.08 KB)

Sustainable Development Goals

2

ZERO HUNGER
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1

Research Products

16

PEACE, JUSTICE AND STRONG INSTITUTIONS
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0

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1

NO POVERTY
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0

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11

SUSTAINABLE CITIES AND COMMUNITIES
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0

Research Products

7

AFFORDABLE AND CLEAN ENERGY
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1

Research Products

10

REDUCED INEQUALITIES
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0

Research Products

3

GOOD HEALTH AND WELL-BEING
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0

Research Products

6

CLEAN WATER AND SANITATION
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0

Research Products

9

INDUSTRY, INNOVATION AND INFRASTRUCTURE
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1

Research Products

12

RESPONSIBLE CONSUMPTION AND PRODUCTION
RESPONSIBLE CONSUMPTION AND PRODUCTION Logo

1

Research Products

5

GENDER EQUALITY
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0

Research Products

14

LIFE BELOW WATER
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0

Research Products

13

CLIMATE ACTION
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1

Research Products

15

LIFE ON LAND
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0

Research Products

8

DECENT WORK AND ECONOMIC GROWTH
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0

Research Products

17

PARTNERSHIPS FOR THE GOALS
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0

Research Products

4

QUALITY EDUCATION
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0

Research Products
Documents

4

Citations

263

h-index

3

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Documents

4

Citations

196

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Scholarly Output

8

Articles

8

Views / Downloads

2012/21970

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

196

Scopus Citation Count

269

WoS h-index

3

Scopus h-index

3

Patents

0

Projects

0

WoS Citations per Publication

24.50

Scopus Citations per Publication

33.63

Open Access Source

7

Supervised Theses

0

JournalCount
Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi1
Information1
Innovative Higher Education1
Journal of Marketing for Higher Education1
Logistics1
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Now showing 1 - 8 of 8
  • Thumbnail Image
    Article
    Bibliometric Analysis of the MCDM Methods in the Last Decade: WASPAS, MABAC, EDAS, CODAS, COCOSO, and MARCOS
    (International Journal of Business and Economic Studies, 2022) Ayan, Büşra; Abacıoğlu, Seda
    In recent years, multi-criteria decision-making (MCDM) techniques have expanded the corpus of existing techniques and demonstrated their effectiveness with applications in various fields. In this study, bibliometric analysis was conducted to evaluate the research trend on new ranking-based MCDM methods in the last decade, namely WASPAS, MABAC, EDAS, CODAS, COCOSO, and MARCOS. The various keyword combinations are searched on the Web of Science and the Scopus databases. Bibliometric analysis is carried out in R with the Biblioshiny app for the bibliometrix package. In total, 1,215 related publications are analyzed. The sources, authors, countries, and publications are examined in terms of production and total citation, and the most frequent keywords with trend topics are obtained. The summaries of the findings are as follows: The number of publications has increased over the years for all the methods. The most cited studies belong to the authors of the methods and fuzzy implementations related to the methods. For the author's impact and productivity, Zavadskas and Pamučar stand out. Turkey and India rank in the top five in terms of the number of publications produced on all methods. China is the most cited country for the three methods. According to keyword analysis, different research topics such as sustainability, renewable energy, optimization, supplier selection, hydrogen production and transport are investigated through these methods and other techniques are utilized, such as SWARA, AHP, TOPSIS, Best-Worst, DEMATEL, MAIRCA, and CRITIC.
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    Article
    Yeni Bir Veri Kaynağı Olarak Google Trends: Gelecek Yönelimi Endeksi ile İlgili Bir Değerlendirme
    (Uluslararası Ekonomi İşletme ve Politika Dergisi, 2020) Ayan, Büşra
    Web 2.0 ile birlikte oluşan etkileşimli ortam, yeni veri kaynaklarını beraberinde getirmiştir. Bu yeni veri kaynaklarından biri, Google arama motorunda yapılan sorgulara erişimi sağlayan Google Trends platformudur. Bu çalışmada, internet kullanıcılarının gelecek yıl hakkında geçmiş yıldan daha fazla bilgi arama derecesini ölçme amacı ile geliştirilen Gelecek Yönelimi Endeksi ele alınmıştır. Endeksi geliştiren araştırmacılar, bu endeks ile ekonomik veya sosyal göstergeler arasında saptanan anlamlı korelasyonları, ülkelerin gelişmişlik düzeyleri ile yapılan Google sorguları arasındaki olası bir ilişki şeklinde yorumlamıştır. Bu bağlamda, bu endeks ile İnsani Gelişme Endeksi arasındaki ilişki 2017 ve 2018 yılları için incelenmiştir. Gerçekleştirilen korelasyon analizi bulgularında, Gelecek Yönelimi Endeksi ile İnsani Gelişme Endeksi arasında, geçmiş çalışmaları destekleyici şekilde, anlamlı ve pozitif yönlü bir ilişki saptanmıştır.
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    Article
    Citation - WoS: 4
    Citation - Scopus: 3
    User-Generated and Brand-Generated Content as Indicators of University Brand Personality and Business Strategy
    (Routledge, 2022) Tosun, Petek; Ayan, Büşra; Karadağ, Hande
    The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities’ competitive strategy and brand personality. BGC that included four universities’ tweets and UGC that consisted of consumer comments were analyzed by content and correspondence analysis in R programming language. The findings indicated that BGC was in alignment with universities’ generic strategies. BGC-UGC dispersions across brand personality were in alignment for the differentiator university, while there was a mismatch between BGC and UGC for low-cost universities. The differentiator university was associated with being prestigious, cosmopolitan, and conscientious, while the low-cost universities were associated with sincerity. The findings supported the applicability of generic business strategies to the higher education context and showed the strategic link between brand personality and the pursued generic strategy.
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    Article
    Sosyal Medya Etkinliğinin Ölçümü: Firmaların Twitter Kullanımına İlişkin Bir İnceleme
    (Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü, 2020) Ayan, Büşra; Gürsoy, Umman Tuğba; Can, Mustafa
    Bu çalışmanın amacı farklı sektörlerde faaliyet gösteren lider rakip firmaların sosyal medya etkinliklerinin ölçülmesidir. Bu kapsamda, 2018 Şubat ayı boyunca Twitter kullanıcılarının kozmetik, pazaryeri ve elektronik sektöründe faaliyet gösteren rakip firmalar hakkında yaptıkları paylaşımlar ve bu firmaların kurumsal Twitter hesaplarından yapmış oldukları paylaşımlar Sosyal Medya Madenciliği yöntemi ile analiz edilmiştir. Firmalar hakkındaki tweet sayısı, tweet değeri (olumlu, olumsuz, nötr), takipçi kazanımı, yanıt sayısı, retweet sayısı ve beğeni sayısı başlıklarından oluşan Twitter etkinliğinin ölçüm kriterleri ele alınarak bir başarı sıralaması yapılmış ve en başarılı firmanın kozmetik, en düşük sıralamaya sahip firmanın ise elektronik sektöründen olduğu tespit edilmiştir. Tweet değerini saptayabilmek için Duygu Analizi gerçekleştirilmiştir ve olumlu tweet oranının kozmetik firmaları için daha fazla olduğu sonucuna ulaşılmıştır.
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    Article
    Citation - WoS: 3
    Citation - Scopus: 2
    The Race To Sustainability: Decoding Green University Rankings Through a Comparative Analysis (2018-2022)
    (Springer, 2024) Pamucar, Dragan; Abacıoglu, Seda; Ayan, Büşra
    This study investigates the evolving landscape of green universities by analyzing and comparing rankings from 2018 to 2022. It expands beyond the single score offered by the UI GreenMetric, employing Multi-Criteria Decision-Making (MCDM) techniques to evaluate universities from diverse perspectives. Focusing on the top 50 universities from 2022, the study assesses their performance across six key criteria: setting and infrastructure, energy and climate change, waste, water, transportation, and education and research. Various MCDM methods (LOPCOW MEREC, CoCoSo, CRADIS, EDAS, MABAC, MAIRCA, and MARCOS) are implemented, revealing how they prioritize different aspects of sustainability. Furthermore, the study examines the correlation between rankings and employs the COPELAND aggregation approach to derive a unified ranking. This investigation not only contrasts MCDM outcomes with the UI GreenMetric's total score-based rankings but also illuminates the relative significance of each criterion and its variation across weighting techniques. Additionally, the study delves into the temporal dynamics of university rankings, offering insights into institutional performance across different years.
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    Article
    Sosyal Medya Madenciliği ile Firmaların Twitter Verilerinin İncelenmesi
    (2019) Ayan, Büşra; Gürsoy, Umman Tuğba; Can, Mustafa
    Bu çalışma, farklı sektörlerde faaliyet gösteren rakip firmaların Twitter verilerini analiz ederek, firmaların Twitter verilerinin firmalara göre anlamlı bir uyum gösterip göstermediğinin tespit edilmesini, firmaların Twitter’da paylaştıkları içeriklerin kümelenmesini ve hangi içerik kümesinin en fazla etkileşime yol açtığının belirlenmesini amaçlamaktadır. Bu kapsamda, 2017 yılı boyunca kozmetik, elektronik ve pazaryeri sektörlerinde faaliyet gösteren rakip firmalar tarafından paylaşılan Twitter verileri, Sosyal Medya Madenciliği süreci izlenerek analiz edilmiştir. Firmaların Twitter verilerinin firmalara göre anlamlı bir uyum gösterip göstermediği Uygunluk Analizi ile tespit edilmiştir. Firmaların Twitter paylaşımları ise Metin Madenciliği ön işleme metotlarından faydalanılarak “Özel Teklif”, “Yarışma & Etkinlik”, “Ürün”, “Sosyal”, “Destek & Geri Bildirim” ve “Özel Etkileşim” kategori başlıklarıyla kümelenmiştir. Firmaların elde ettikleri etkileşimlerin büyük bir çoğunluğunun azınlıktaki paylaşımlardan gelmesi sebebi ile hangi içerik kümesinin en fazla etkileşime yol açtığı Pareto İlkesi yardımı ile belirlenmiştir.
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    Review
    Citation - WoS: 142
    Citation - Scopus: 176
    A Comprehensive Review of the Novel Weighting Methods for Multi-Criteria Decision-Making
    (MDPI, 2023) Abacıoğlu, Seda; Ayan, Büşra; Basilio, Marcio Pereira
    In the realm of multi-criteria decision-making (MCDM) problems, the selection of a weighting method holds a critical role. Researchers from diverse fields have consistently employed MCDM techniques, utilizing both traditional and novel methods to enhance the discipline. Acknowledging the significance of staying abreast of such methodological developments, this study endeavors to contribute to the field through a comprehensive review of several novel weighting-based methods: CILOS, IDOCRIW, FUCOM, LBWA, SAPEVO-M, and MEREC. Each method is scrutinized in terms of its characteristics and steps while also drawing upon publications extracted from the Web of Science (WoS) and Scopus databases. Through bibliometric and content analyses, this study delves into the trend, research components (sources, authors, countries, and affiliations), application areas, fuzzy implementations, hybrid studies (use of other weighting and/or ranking methods), and application tools for these methods. The findings of this review offer an insightful portrayal of the applications of each novel weighting method, thereby contributing valuable knowledge for researchers and practitioners within the field of MCDM.
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    Article
    Citation - WoS: 47
    Citation - Scopus: 88
    Blockchain Technology and Sustainability in Supply Chains and a Closer Look at Different Industries: a Mixed Method Approach
    (MDPI, 2022) Güner, Elif; Ayan, Büsra; Son-Turan, Semen
    Background: This study presents a comprehensive review of blockchain technology with a sustainability orientation in supply chains and logistics. Methods: The publications are extracted from the Scopus and Web of Science databases, comprising 552 publications between 2017 and 2022. Several bibliometric laws and techniques, namely three-field analysis, Bradford’s Law, Lotka’s Law, and thematic maps, are applied in R with the bibliometrix package. Content analysis is also carried out based on 185 publications to appreciate the industry-based view of the field. Results: The bibliometric results indicate that this field is on the rise. Authors, sources, affiliations, countries, keywords, and their relationships are also addressed. The findings of the content analysis and thematic maps reveal that some of the most highlighted themes in the literature include traceability, COVID-19, the internet of things, and Industry 4.0. The most popular industry in this field is discovered to be food and agriculture. Conclusions: This paper contributes to the still relatively scarce literature on how blockchain technology fosters sustainable supply chains and logistics, providing a closer look at blockchain use, methodologies, and future directions for different industries concerning food, agriculture, fashion, textile and apparel, manufacturing, automotive, maritime and shipping, healthcare and pharmaceutical, mining and mineral, and energy. © 2022 by the authors.