Can Managers Become Entrepreneurs? a Moderated Mediation Model of Entrepreneurial Intention

Abstract

This study investigates the role of entrepreneurial knowledge on the formation of entrepreneurial intentions in a sample of 190 middle‐level managers by extending the theory of planned behaviour (TPB). Findings indicate that entrepreneurial knowledge has a significant and positive effect on entrepreneurial intention (EI), whereas personal attitude (PA) and personal behavioural control (PBC) mediate the relationship between entrepreneurial knowledge and intention. Findings also indicate that the third construct of TPB, namely social norm, moderates the mediating role of the indirect intention effect of entrepreneurial knowledge through PA and PBC differently. Together, the findings suggest several directions for managers and organizations, as well as policy‐makers, who are responsible for creating more productive and innovative entrepreneurial ventures.