A Business Model Frame for Innovative Startups - (july 11-15, 2017)

Abstract

Current business model frames such as the Business Model Canvas and the Lean Canvas do not address aspects of open innovation, problem statement, innovative problem solving, business metrics and disruptive strategies; therefore, a novel business model frame is introduced to cover these aspects. This new model is based on a combination of key principles of the theory of inventive problem solving applied to business and management, such as multi-screen analysis of value-conflict mapping, trends of ideality of business system evolution positioning, among others; but also, intellectual property, disruptive strategies, and open innovation, as well as startup metrics to describe the business differentiation and attractiveness to potential investors, incubators and accelerators. The entrepreneur designing his/her own startup should be able to justify if not all, most of the items to be able to demonstrate the idea strengths. And regarding both building blocks “Product Formulation and Inventive Problem Solving” and “Disruption Strategy”, certain training should be necessary.