Market Analysis - Aydınlı Group
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Date
2017
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Publisher
MEF Üniversitesi, Fen Bilimleri Enstitüsü
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Abstract
In this paper, we have analyzed the purchase transaction data of Aydınlı Group. Aydınlı offers their customers diverse set of products by providing Polo, Cacharel and Pierre Cardin brands on both retail and online store. The million dollar question that we seek an answer in our research is "can we determine the purchase pattern of customers?".
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Keywords
Market Basket Analysis, Customer Purchase Behavior, Apriori Algorithm, Pazar Sepet Analizi, Müşteri Satınalma Davranışı, Apriori Algoritması
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Citation
Öney, ÇÖ. (2017). Maret analysis - Aydınlı Group, MEF Üniversitesi Fen Bilimleri Enstitüsü, İstanbul, Türkiye
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