Travel the World From the Comfort of Your Own Home: Exploring Factors Related to Virtual Place Applications’ Visitor Satisfaction

Abstract

Virtual place applications (VPA) have increased their popularity especially with the interest of innovative people. VPAs provide the opportunity to visit anywhere in the world without leaving home. In addition, the electronic world of mouth encourages people to use VPA. However, there is still a question of whether the virtual visitors will want to visit these places later, and how the price cost of the physical visit will affect this intention. In the light of these, data were collected online from the participants by questionnaire method and analyzed with structural equation model. The results of the analysis show that the relationships between entertainment, education, innovation, and e-WOM with customer satisfaction and visitor satisfaction with travel intention were significant and positive. Furthermore, the study presents the moderating role of price cost in the relationship between visitor satisfaction and travel intention. © 2025 Elsevier B.V., All rights reserved.