Detecting the Effect of Voice-Over in Tv Ads Via Optic Brain Imaging (fnirs) and In-Depth Interview Methods
| dc.contributor.author | Çakar, Tuna | |
| dc.contributor.author | Girisken, Yener | |
| dc.date.accessioned | 2019-02-28T13:04:26Z | |
| dc.date.accessioned | 2019-02-28T11:08:18Z | |
| dc.date.available | 2019-02-28T13:04:26Z | |
| dc.date.available | 2019-02-28T11:08:18Z | |
| dc.date.issued | 2016 | |
| dc.description | Tuna Çakar (MEF Author) | |
| dc.description.WoSDocumentType | Article | |
| dc.description.WoSIndexDate | 2016 | |
| dc.description.abstract | Voice-overs are used extensively to increase the effectiveness of the TV ads especially in the last decade. The main purpose is to provide the brand message via a clear feature that will inevitably grab the attention of the viewers. The current study contains the neuro tests of 12 TV ads in banking and finance sectors on 168 participants in 8 groups. Optic brain imaging (fNIRS) and in-depth interviews were the methodologies utilized during the test of these TV ads. The obtained results indicate that the use of voice-over during the TV ads possibly causes the decrease in attention and emotional engagement levels of the participants. | |
| dc.identifier.citation | Girisken, Y. & Cakar, T.(2016). Detecting the effect of voice-over in tv ads via optic brain imaging (fnirs) and in-depth interview methods. Istanbul University Journal Of Faculty Of Political Sciences. issue: 55, pp. 43-53. | |
| dc.identifier.issn | 1303-1260 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.11779/687 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Istanbul University Journal Of Faculty Of Political Sciences | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Optic brain imaging (fnirs) | |
| dc.subject | Consumer neuroscience | |
| dc.subject | Voice-over | |
| dc.subject | Tv ad | |
| dc.title | Detecting the Effect of Voice-Over in Tv Ads Via Optic Brain Imaging (fnirs) and In-Depth Interview Methods | |
| dc.title.alternative | Reklam filmlerinde dış ses etkisinin optik beyin görüntüleme ve derinlemesine mülakat yöntemleriyle saptanması | |
| dc.type | Article | |
| dspace.entity.type | Publication | |
| gdc.author.id | Tuna Çakar / 0000-0001-8594-7399 | |
| gdc.author.institutional | Çakar, Tuna | |
| gdc.author.institutional | Çakar, Tuna | |
| gdc.coar.access | open access | |
| gdc.coar.type | text::journal::journal article | |
| gdc.description.department | Mühendislik Fakültesi, Bilgisayar Mühendisliği Bölümü | |
| gdc.description.endpage | 53 | |
| gdc.description.issue | 55 | |
| gdc.description.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| gdc.description.scopusquality | N/A | |
| gdc.description.startpage | 43 | |
| gdc.description.woscitationindex | Emerging Sources Citation Index | |
| gdc.identifier.trdizinid | 237890 | |
| gdc.identifier.wos | WOS:000410450200003 | |
| gdc.publishedmonth | Ekim | |
| gdc.wos.citedcount | 0 | |
| gdc.wos.publishedmonth | Ekim | |
| gdc.wos.yokperiod | YÖK - 2016-17 | |
| relation.isAuthorOfPublication | 10f8ce3b-94c2-40f0-9381-0725723768fe | |
| relation.isAuthorOfPublication.latestForDiscovery | 10f8ce3b-94c2-40f0-9381-0725723768fe | |
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