Segmentation with unsupervised learning: An application using the Walker's data

Abstract

In this project, the Walkers suitable for the service were filtered by using the dataset shared by the DogGo company. Then, unsupervised machine learning methods such as K-Means, Gaussian, Principal Component Analysis were used to score and cluster the most suitable walkers according to performance, willingness, and experience. DogGo is the first mobile application in Turkey that provides pet walking and grooming services to its customers in a safe and professional manner. DogGo provides a professional service where dogs are taken care of in dog families' own homes or at the caretaker's home for any need of dog families. DogGo Company wants to provide the best matching of walkers and animals, using Machine Learning algorithms, through a 5-step acquisition process for their walkers. While the results of the K-means models created on the unique sliders were compared with the help of the Elbow method and the Silhouette score, the results of the Gaussian models were compared with the AIC and BIC method. In addition, an RFM scoring in a classical structure has also been created. When the results of the study were examined considering the Elbow and Silhouette scores, it was shown that the model created with K-Means gave the best results, and the number of clusters was decided as 2.