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https://hdl.handle.net/20.500.11779/1826
Title: | Does social influence affect covid-19 vaccination intention among the unvaccinated? | Authors: | Salalı, Gül Deniz Uysal, Mete Sefa Bozyel, Gizem Akpınar, Ege Aksu, Ayça |
Keywords: | Collectivism Conformism Cultural evolution Psychological reactance Vaccine hesitancy |
Publisher: | Cambridge University Press | Source: | Salali, G. D., Uysal, M. S., Bozyel, G., Akpinar, E., & Aksu, A. (11 July 2022). Does social influence affect COVID-19 vaccination intention among the unvaccinated ?. Evolutionary Human Sciences, pp. 1-23. https://doi.org/10.1017/ehs.2022.29 | Abstract: | Conformist social influence is a double-edged sword when it comes to vaccine promotion. On the one hand, social influence may increase vaccine uptake by reassuring the hesitant about the safety and effectiveness of the vaccine; on the other, people may forgo the cost of vaccination when the majority is already vaccinated - giving rise to a public goods dilemma. Here, we examine whether available information on the percentage of double-vaccinated people affects COVID-19 vaccination intention among unvaccinated people in Turkey. In an online experiment, we divided participants (n = 1013) into low, intermediate, and high social influence conditions, reflecting the government's vaccine promotion messages. We found that social influence did not predict COVID-19 vaccination intention, but psychological reactance and collectivism did. People with higher reactance (intolerance of others telling one what to do and being sceptical of consensus views) had lower vaccination intention, whilst people with higher collectivism (how much a person considers group benefits over individual success) had higher vaccination intention. Our findings suggest that advertising the percentage of double-vaccinated people is not sufficient to trigger a cascade of others getting themselves vaccinated. Diverse promotion strategies reflecting the heterogeneity of individual attitudes could be more effective. | URI: | https://hdl.handle.net/20.500.11779/1826 https://doi.org/10.1017/ehs.2022.29 |
ISSN: | 2513843X |
Appears in Collections: | COVID-19 Konulu Yayınlar Koleksiyonu Psikoloji Bölümü koleksiyonu PubMed İndeksli Yayınlar Koleksiyonu / PubMed Indexed Publications Collection Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection |
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