Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11779/687
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dc.contributor.authorÇakar, Tuna-
dc.contributor.authorGirisken, Yener-
dc.date.accessioned2019-02-28T13:04:26Z
dc.date.accessioned2019-02-28T11:08:18Z
dc.date.available2019-02-28T13:04:26Z
dc.date.available2019-02-28T11:08:18Z
dc.date.issued2016-
dc.identifier.citationGirisken, Y. & Cakar, T.(2016). Detecting the effect of voice-over in tv ads via optic brain imaging (fnirs) and in-depth interview methods. Istanbul University Journal Of Faculty Of Political Sciences. issue: 55, pp. 43-53.en_US
dc.identifier.issn1303-1260-
dc.identifier.urihttps://hdl.handle.net/20.500.11779/687-
dc.descriptionTuna Çakar (MEF Author)en_US
dc.description.abstractVoice-overs are used extensively to increase the effectiveness of the TV ads especially in the last decade. The main purpose is to provide the brand message via a clear feature that will inevitably grab the attention of the viewers. The current study contains the neuro tests of 12 TV ads in banking and finance sectors on 168 participants in 8 groups. Optic brain imaging (fNIRS) and in-depth interviews were the methodologies utilized during the test of these TV ads. The obtained results indicate that the use of voice-over during the TV ads possibly causes the decrease in attention and emotional engagement levels of the participants.en_US
dc.language.isoenen_US
dc.relation.ispartofIstanbul University Journal Of Faculty Of Political Sciencesen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectOptic brain imaging (fnirs)en_US
dc.subjectConsumer neuroscienceen_US
dc.subjectVoice-overen_US
dc.subjectTv aden_US
dc.titleDetecting the Effect of Voice-Over in Tv Ads Via Optic Brain Imaging (fnirs) and In-Depth Interview Methodsen_US
dc.title.alternativeReklam filmlerinde dış ses etkisinin optik beyin görüntüleme ve derinlemesine mülakat yöntemleriyle saptanmasıen_US
dc.typeArticleen_US
dc.authoridTuna Çakar / 0000-0001-8594-7399-
dc.description.woscitationindexEmerging Sources Citation Index-
dc.description.WoSDocumentTypeArticle
dc.description.WoSPublishedMonthEkimen_US
dc.description.WoSIndexDate2016en_US
dc.description.WoSYOKperiodYÖK - 2016-17en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.endpage53en_US
dc.identifier.startpage43en_US
dc.identifier.issue55en_US
dc.departmentMühendislik Fakültesi, Bilgisayar Mühendisliği Bölümüen_US
dc.identifier.trdizinid237890en_US
dc.identifier.wosWOS:000410450200003en_US
dc.institutionauthorÇakar, Tuna-
item.grantfulltextopen-
item.fulltextWith Fulltext-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
crisitem.author.dept02.02. Department of Computer Engineering-
Appears in Collections:Bilgisayar Mühendisliği Bölümü Koleksiyonu
TR-Dizin İndeksli Yayınlar Koleksiyonu / TR Dizin Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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