COVID-19 Konulu Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1930

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Corporate Social Responsibility Communication of Banks in the First Days of the Covid-19 Pandemic in Turkey
(2021) Tosun, Petek
The purpose of this study is to examine corporate social responsibility (CSR) communication and the waysthe pandemic changed CSR communication of banks on social media at the beginning of the COVID-19pandemic in Turkey. A content analysis was made on the Facebook accounts of the biggest public, private,and foreign-owned retail banks in Turkey. The findings have shown that banks have increased their overalland health-related CSR communication during the pandemic. Besides, it was found that each bank had itsunique CSR approach and shifted its CSR activities online. Messages with CSR content got a higher numberof consumer comments than non-CSR messages. Customer interaction levels differed significantly amongmessages that included different CSR content such as health and society. This study reflects Turkish banks’CSR communication on social media, presents comparative results for crisis and non-crisis periods, andprovides analysis results about CSR communication during the pandemic. Besides, it is among the firststudies that examine the financial institutions’ social media marketing communication related to theCOVID-19 pandemic. The findings of this study may help marketing managers in designing their marketingstrategies in crisis times.
Covıd-19 Döneminin Olmazsa Olmazı Yeni Normalin Vazgeçilmezi:"e-kaynaklar". Krizler Fırsat Yaratır Mı? Covid-19 Sürecinde Akademik Kütüphaneler, Yenilenmiş Bir Vizyon
(MEF Üniversitesi, 2021) Çelik, Ramazan
21.04.2021 tarihinde 57. Kütüphane Haftası etkinlikleri çerçevesinde MEF Üniversitesi'nde gerçekleştirilen Krizler Fırsat Yaratır Mı? Covid-19 Sürecinde Akademik Kütüphaneler, Yenilenmiş Bir Vizyon: "MEF Üniversitesi Kütüphanesi” örneği ile çevrimiçi seminerde COVID-19 Döneminin olmazsa olmazı yeni normalin vazgeçilmezi:"e-kaynaklar" başlıklı sunum gerçekleştirilmiştir.
Citation - WoS: 35
Covid-19 Sonrası Yükseköğretim
(Deomed, 2020) Erkut, Erhan
Higher education is one of the most severely impacted sectors by Covid-19. Almost all schools worldwide had to stop face-to-face education and approximately 2 billions students were forced to get their education online. This pandemic demonstrated that the Turkish higher education system was not well-prepared for a crisis of this proportion, nor was it ready for effective online teaching. High-quality online education is a fact of life now, and administrators, as well as faculty members have an important task on hand. In this opinion piece, 1 offered some ideas about improving the quality of online education, and discussed other impacts of this pandemic on higher education, along with some warnings. I believe this pandemic offers an opportunity for the outdated higher education system worldwide and the universities (and countries) that adopt quickly will be the winners.
Crm in Retail Banking From Salespeople’s Perspective in the Covid-19 Outbreak
(İKSAD, 2020) Tosun, Petek
The new coronavirus disease (COVID-19), which has stemmed in December 2019, has been declared as a pandemic by the World Health Organization in March 2020 and turned into a global health crisis (Liu et al., 2020). Besides wars, pandemics have been the most dangerous and fearful threats to human life throughout history. As of August 2020, the pandemic has cost more than 777,000 lives worldwide with approximately 22 million cases and it was still ongoing. Besides its devastating impact on the health systems, the pandemic has led to an unpredictable change in the economic and social environment and the business and social life.
Customer Relationship Management in the Covid-19 Outbreak From a Salesperson Perspective
(2020) Tosun, Petek
The new coronavirus disease (Covid-19) has led to an unpredictable change in business and social life. Many institutions shifted to remote working to reduce the possibility of contagion in the workplace. Banks, which are among the major institutions in business life, have adopted remote working and social distancing rules in their branches and other workspaces. This change has inevitably influenced salespeople’s relationships with their customers since the ways of interacting and communicating have changed dramatically. The purpose of this study is to explore the impact of flexible and remote working during the Covid-19 pandemic on customer relationship management (CRM) in retail banking. A survey was conducted on customer relationship managers, branch managers, and other sales personnel regarding their self-assessment of CRM and sales performance during the remote working conditions in the Covid-19 outbreak. The findings have shown that the outbreak period has improved salespeople’s relationships with their customers. Besides, sales performance was positively influenced by CRM. CRM and sales performance did not change significantly depending on the size of the bank’s branch network or the salesperson’s total work experience. 18% and 16% of the salespeople found themselves important and safe, as employees of banks during the outbreak, respectively. However, 51% of the participants stated that working in the banking sector in the outbreak period was hard and anxious. While 16% of the participants thought that it is possible to work from home, only 4% stated that face-to-face communication is required. This study is timely research that has focused on the impact of the Covid-19 outbreak on CRM in banking and may constitute a proper base for future studies that will examine the impact of the pandemic deeper.
Citation - WoS: 12
Citation - Scopus: 14
Does Social Influence Affect Covid-19 Vaccination Intention Among the Unvaccinated?
(Cambridge University Press, 2022) Bozyel, Gizem; Uysal, Mete Sefa; Akpınar, Ege; Aksu, Ayça; Salalı, Gül Deniz
Conformist social influence is a double-edged sword when it comes to vaccine promotion. On the one hand, social influence may increase vaccine uptake by reassuring the hesitant about the safety and effectiveness of the vaccine; on the other, people may forgo the cost of vaccination when the majority is already vaccinated - giving rise to a public goods dilemma. Here, we examine whether available information on the percentage of double-vaccinated people affects COVID-19 vaccination intention among unvaccinated people in Turkey. In an online experiment, we divided participants (n = 1013) into low, intermediate, and high social influence conditions, reflecting the government's vaccine promotion messages. We found that social influence did not predict COVID-19 vaccination intention, but psychological reactance and collectivism did. People with higher reactance (intolerance of others telling one what to do and being sceptical of consensus views) had lower vaccination intention, whilst people with higher collectivism (how much a person considers group benefits over individual success) had higher vaccination intention. Our findings suggest that advertising the percentage of double-vaccinated people is not sufficient to trigger a cascade of others getting themselves vaccinated. Diverse promotion strategies reflecting the heterogeneity of individual attitudes could be more effective.
Krizler Fırsat Yaratır Mı? Covid-19 Sürecinde Akademik Kütüphaneler, Yenilenmiş Bir Vizyon: "mef Üniversitesi Kütüphanesi"
(Bartın Üniversitesi Edebiyat Fakültesi, 2021) Yarar, İpek; Biçen Aras, Bahar; Çelik, Ramazan
Akademik kütüphaneler pandemi döneminde imkanları çerçevesinde hizmetlerini vermeye çalıştılar ve vermeye de devam etmektedirler. Dünya genelinde kapanmaya en hazır kütüphane türünün akademik kütüphaneler olduğu görüldü. Atlatılan şokun ardından zaten var olan hazır altyapı sistemleri sayesinde (VPN, uzaktan erişim, uzaktan eğitim gibi) kesintisiz bir şekilde hizmetlerini vermeye, bilimi, öğrenmeyi, araştırmayı ve araştırmacıyı desteklemeye devam ettiler. Kütüphane kullanıcıları ile iletişimlerini sosyal medya kanalları sayesinde kuvvetlendirir iken, talep edilen basılı kaynaklarının kataloglama işlemlerini evden yürüterek basılı kaynaklarının sayısını arttırmaya çalıştılar. Bu çalışmada MEF Üniversitesi Kütüphanesi’nde pandemi döneminde e-kaynaklar, sosyal medya ve kataloglama alanlarında yapılmış çalışmalar anlatılmaya çalışılmıştır.
MEF Kütüphane’de Pandemi Süreci ve Sonrasında: Yeni Normal”de Kütüphanelerin Rolü “akademik Kütüphaneler Özelinde Bir Değerlendirme”
(2021) Çelik, Ramazan
Pandemi süreci ve sonrasında “Yeni Normal”de Kütüphanelerin Rolü" adlı çalışmada MEF üniversitesi yönetimi ve kütüphane'nin yaşadığı zorluklar, edinilen deneyimler, bunların sonucunda alınan karar ve tedbirler anlatılmaktadır. Bu süreçte tedbirler uygulanırlen MEF eğitim modeli olan Flipped Learnin'in "Tersyüz Öğrenim" yanı sıra pandemi ve yeni nomal'de Hibrit eğitim modeli uygulanmaya başlamıştır. Flipped Eğitim modeli ve yapısı gereği dijital içerik kullanımı farklı online erişim platformlarını ilave ederek eğitim hayatına devam etmektedir. Bütün bunların sonucunda kütüphane dijital kaynaklara daha fazla yönelirken online veritabanı ve içeriklerini arttırmaktadır.
Pandemi Sürecinde Bireysel İş Hukuku Alanındaki Gelişmeler
(Yargı Dünyası, 2020) Akyiğit, Ercan
Covit-19 Virüsü salgını sadece bireysel iş hukukunu değil, toplu iş hukukunu da çeşitli yönleriyle etkilemiş bulunmaktadır. Covit 19 virüsü pandemisinin ülkemiz çalışma hayatına ve ekonomik yaşama yönelik olumsuz etkilerini bir ölçüde engelleyebilmek ve/veya def edebilmek amaçlı kimileri geçici ve kimisi ise kalıcı bazı yasal düzenlemeler hayata geçirilmiştir. Bunları şöyle bir sıralamayla sunmak mümkündür.
Üniversite Kütüphanesi Yeniden Açılış Kiti
(Open Science Foundation, 2020) Yıldırım, Çiğdem; Yarar, İpek; Gürdal, Gültekin; İdin, Şükrü Merter; Kolburan, Ece
Libraries reopening, the details will need to be carefully planned by library managers to mitigate any remaining risks for staff and library users. Reopening will not mean going back to the way things were pre-COVID-19; it will mean putting in place the ‘new normal’ approach to library services. For this purpose, necessary images have been designed for libraries to use.

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