Yüksek Lisans, Proje Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/215

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Browsing Yüksek Lisans, Proje Koleksiyonu by Subject "Accuracy"

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    Chuen Analysis of Gittigidiyor Customers
    (MEF Üniversitesi, Fen Bilimleri Enstitüsü, 2017) Kantarcı, Özlem Hazal; Çakar, Tuna
    In this project, it is aimed to estimate the loyalty of the customers of the e-commerce company named GittiGidiyor by analzying the customer movements and examined which movements affected the customer loyalty positively / negtively. In the dataset studied, it was seen that the number of active customers is much higher than that of passive customers. Several methods have been tried to solve this "Class imbalance" problem and it has been decided to replicate some lines of passive customers. Rows of smaller classes are duplicated to compensate classes with generated code. The data set was divided into training, validation and test and different algorithms were used. One of the innovative approaches was training and validating models in an earlier time window and testing the model with samples from a later time window. As a result of the studies, it was decided to use "Linear Discriminant Analysis" considering its short training time and especially the success of predicting passive customers.