Bilgisayar Mühendisliği Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940

Browse

Filters

2022 - 20233

Settings

Access Right: Open AccessSubject: search.filters.subject.Machine learning

Search Results

Now showing 1 - 3 of 3
  • Article
    Citation - WoS: 4
    Citation - Scopus: 8
    Unraveling Neural Pathways of Political Engagement: Bridging Neuromarketing and Political Science for Understanding Voter Behavior and Political Leader Perception
    (Frontiers Media SA, 2023) Çakar, Tuna; Filiz, Gözde; Çakar, Tuna; 02.02. Department of Computer Engineering; 02. Faculty of Engineering; 01. MEF University
    Political neuromarketing is an interdisciplinary field that combines marketing, neuroscience, and psychology to understand voter behavior and political leader perception. This interdisciplinary field offers novel techniques to understand complex phenomena such as voter engagement, political leadership, and party branding. This study aims to understand the neural activation patterns of voters when they are exposed to political leaders using functional near-infrared spectroscopy (fNIRS) and machine learning methods. We recruited participants and recorded their brain activity using fNIRS when they were exposed to images of different political leaders. This neuroimaging method (fNIRS) reveals brain regions central to brand perception, including the dorsolateral prefrontal cortex (dlPFC), the dorsomedial prefrontal cortex (dmPFC), and the ventromedial prefrontal cortex (vmPFC). Machine learning methods were used to predict the participants' perceptions of leaders based on their brain activity. The study has identified the brain regions that are involved in processing political stimuli and making judgments about political leaders. Within this study, the best-performing machine learning model, LightGBM, achieved a highest accuracy score of 0.78, underscoring its efficacy in predicting voters' perceptions of political leaders based on the brain activity of the former. The findings from this study provide new insights into the neural basis of political decision-making and the development of effective political marketing campaigns while bridging neuromarketing, political science and machine learning, in turn enabling predictive insights into voter preferences and behavior
  • Conference Object
    Model for Estimating the Probability of a Customer To Have a Transaction
    (IEEE, 2022) Sayar Alperen; Çakar, Tuna; Ertugrul Seyit; Bozkan Tunahan; Sayar, Alperen; Cakar, Tuna; Ertugrul, Seyit; Bozkan, Tunaban; 02.02. Department of Computer Engineering; 02. Faculty of Engineering; 01. MEF University
    In this study, it is aimed to estimate the probability of a customer who comes to the institution for the first time to make a transaction in the next 3 months, using data-driven machine learning models, in order to provide financing to the seller company by assigning the receivables arising from the sale of goods and services in a company actively operating in the factoring sector. Accordingly, it was aimed to directly contribute to the transaction volume on a business basis by acting and taking action with more effective, efficient and correct approaches by finding high-potential and low-potential customers. In this context, provided by KKB (Credit Registration Bureau); The data set to he used in machine learning models was created with feature engineering and exploratory data analysis, using the Risk, Mersis, GIB information of the prospective customers and the historical information of the customers, check issuers, customer representatives and branches kept in the database. Since the leads coming to the institution are in two different types of organizations (Individual and Legal), two different forecasting models were applied. Multiple classification models were tried, and the highest F1-Score of 86% for private companies was obtained with the Random Forest model, and the highest F1- Score for commercial companies was obtained with the Random Forest model with 82%. © 2022 IEEE.
  • Conference Object
    Citation - Scopus: 3
    Emg-Based Bci for Picar Mobilization
    (IEEE, 2022) Yilmaz, Yasin; Arslan, Şefik Şuayb; Çakar, Tuna; Sayar, Alperen; Çakar, Tuna; Arslan, Şefik Şuayb; 02.02. Department of Computer Engineering; 02. Faculty of Engineering; 01. MEF University
    In this study, the main scope was to develop a brain-computer interface (BCI) with the use of PiCar and EEG/ERP devices. Thus, it is aimed to facilitate the lives of people with certain diseases and disabilities. The ultimate goal of this project has been to direct and control a BCI-based PiCar concerning the signals captured via the EEG/ERP device. With the EEG headset, the EMG signals of the gestures (facial expressions) of the participant were captured. With the collected data, filtering and other preprocessing methods were applied to have noise-free signals. In the preprocessing, the detrending method was used to clean the data set which showed a constantly increasing trend, to a certain range, and zero trends. The denoising (Wavelet Denoising) and outlier detection/elimination methods (OneClassSVM) were used for noise elimination. The SMOTE oversampling method was used for data augmentation. Welch's method was used to get band powers from the signals. With the use of augmented data, several machine learning algorithms were applied such as Support Vector Machine, Logistic Regression, Linear Discriminant Analysis, Random forest Classifier, Gradient Boosting Classifier, Multinomial Naive Bayes, Decision tree, K-Nearest Neighbor, and voting classifier. The developed models were used to predict the direction that is passed as an input to PiCar's API. After that, PiCar was controlled concerning the predicted direction with HTTP GET requests. In this project, the OpenBCI headset and the Brainflow library for EEG/EMG signal obtaining and processing were used. Also, the Tkinter library was used for the Graphical user interface and Django for establishing a server on PiCar's brain which is RaspberryPi. © 2022 IEEE.