Bilgisayar Mühendisliği Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940
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Article Citation - WoS: 6Citation - Scopus: 8Designing restorative landscapes for students: A Kansei engineering approach enhanced by VR and EEG technologies(Elsevier, 2024-09-01) Karaca, Elif; Çakar, Tuna; Karaca, Mehmet; Gul, Hasan Huseyin Mirac; Hüseyin Miraç Gül, HasanThis study explores the alignment of specific landscape features within school environments with the core elements of Attention Restoration Theory (ART) that includes Coherence, Fascination, Compatibility, and Being Away. Utilizing Kansei Engineering, this research integrates emotional analysis into landscape design by employing Virtual Reality (VR) and Electroencephalogram (EEG) technologies to record students' responses to different landscape simulations. Analytical techniques, including the Taguchi Method and Analysis of Variance (ANOVA), were applied to evaluate the data. The findings have revealed that students associate a sense of enclosure with a coherent landscape and openness with a fascinating landscape, the lawn's significance was also highlighted for coherent landscape. However, limited insights were gained regarding Compatibility and Being Away. The study advocates for diverse cognitive zones within school landscapes to promote mental restoration, emphasizing the need for varied design elements that cater to the elevated experience of students.Article Citation - WoS: 1Citation - Scopus: 2Extracting, Computing, Coordination: What Does a Triphasic Erp Pattern Say About Language Processing?(Elsevier, 2021-11-25) Çakar, Tuna; Eken, Aykut; Cedden, GülayThe current study aims at contributing to the interpretation of the most prominent language-related ERP effects, N400 and P600, by investigating how neural responses to congruent and incongruent sentence endings vary, when the language processor processes the full array of the lexico-syntactic content in verbs with three affixes in canonical Turkish sentences. The ERP signals in response to three different violation conditions reveal a similar triphasic (P200/N400/P600) pattern resembling in topography and peak amplitude The P200 wave is interpreted as the extraction of meaning from written.form by generating a code which triggers the computation of neuronal ensembles in the distributed LTM (N400). The P600 potential reflects the widely distributed coordination process of activated neuronal patterns of semantic and morphosyntactic cues by connecting the generated subsets of these patterns and adapting them into the current context. It further can be deduced that these ERP components reflect cognitive rather than linguistic processes. © 2021 Informa UK Limited, trading as Taylor & Francis Group.Article Citation - WoS: 52Citation - Scopus: 66An Investigation of the Neural Correlates of Purchase Behavior Through Fnirs(Emerald Group Publishing Ltd, 2018-02-12) Cakir, Murat Perit; Yurdakul, Dicle; Girisken, Yener; Çakar, TunaPurpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior based on fNIRS measurements. Design/methodology/approach The oxygenation signals extracted from the purchase trials of each subject were temporally averaged to obtain average signals for buy and pass decisions. The obtained data were analyzed via both linear mixed models for each of the 16 optodes to explore their separate role in the purchasing decision process and a discriminant analysis to construct a classifier for buy/pass decisions based on oxygenation measures from multiple optodes. Findings Positive purchasing decisions significantly increase the neural activity through fronto-polar regions, which are closely related to OFC and vmPFC that modulate the computation of subjective values. The results showed that neural activations can be used to decode the buy or pass decisions with 85 per cent accuracy provided that sensitivity to the budget constraint is provided as an additional factor. Research limitations/implications The study shows that the fNIRS measures can provide useful biomarkers for improving the classification accuracy of purchasing tendencies and might be used as a main or complementary method together with traditional research methods in marketing. Future studies might focus on real-time purchasing processes in a more ecologically valid setting such as shopping in supermarkets. Originality/value This paper uses an emerging neuroimaging method in consumer neuroscience, namely, fNIRS. The decoding accuracy of the model is 85 per cent which presents an improvement over the accuracy levels reported in previous studies. The research also contributes to existing knowledge by providing insights in understanding individual differences and heterogeneity in consumer behavior through neural activities.