Bilgisayar Mühendisliği Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940

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Author: search.filters.author.Çelik, Deniz ZenginDepartment: search.filters.department.Mühendislik Fakültesi, Bilgisayar Mühendisliği Bölümü

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  • Conference Object
    Citation - Scopus: 7
    The Use of Neurometric and Biometric Research Methods in Understanding the User Experience During Product Search of First-Time Buyers in E-Commerce - Conference Paper
    (Springer, 2017) Rızvanoğlu, Kerem; Gürvardar, İrfan; Çakar, Tuna; Öztürk, Özgürol; Zengin Çelik, Deniz; Çelik, Deniz Zengin
    Understanding user experience (UX) during e-commerce has been a relatively important research area especially in the last decade. The use of conventional methods in UX such as task-observation, in-depth interviews and questionnaires has already contributed for the measurement of the efficiency and effectiveness. This empirical study has aimed to make use of both conventional and neuroscientific methods simultaneously to provide a richer analysis framework for understanding the product search experience of the first-time buyers. The current work provides insights for the results from the combined use of conventional and neuroscientific-biometric methods in a UX study. Although this has been an exploratory study within a limited literature, the obtained results indicate a potential use of these methods for UX research, which may contribute to improve the relevant experience in various digital platforms.
  • Book Part
    Citation - Scopus: 3
    The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce - Book Chapter 94
    (Elsevier, 2018) Çakar, Tuna; Öztürk, Özgürol; Rızvanoğlu, Kerem; Çelik, Deniz Zengin
    User experience (UX) research has attracted increasing attention especially in the last decade as the demand for online shopping has increased by 30.7% from 2014 to 2015 in Turkey. The traditional methods including surveys/questionnaires, think-aloud procedures, and in-depth interviews have contributed greatly for understanding the problems during the use of shopping internet sites. On the other hand, the use of neuroscientific methods, such as biometrics and neurometrics, has also grabbed attention with the exciting idea of providing an objective means of understanding cognitive and affective processes during the user experience during online shopping. Despite significant/strong limitations, many researchers are interested in exploring actively its potential use in the field.