Bilgisayar Mühendisliği Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940

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  • Conference Object
    Model for Estimating the Probability of a Customer To Have a Transaction
    (IEEE, 2022) Sayar Alperen; Çakar, Tuna; Ertugrul Seyit; Bozkan Tunahan; Sayar, Alperen; Cakar, Tuna; Ertugrul, Seyit; Bozkan, Tunaban; 02.02. Department of Computer Engineering; 02. Faculty of Engineering; 01. MEF University
    In this study, it is aimed to estimate the probability of a customer who comes to the institution for the first time to make a transaction in the next 3 months, using data-driven machine learning models, in order to provide financing to the seller company by assigning the receivables arising from the sale of goods and services in a company actively operating in the factoring sector. Accordingly, it was aimed to directly contribute to the transaction volume on a business basis by acting and taking action with more effective, efficient and correct approaches by finding high-potential and low-potential customers. In this context, provided by KKB (Credit Registration Bureau); The data set to he used in machine learning models was created with feature engineering and exploratory data analysis, using the Risk, Mersis, GIB information of the prospective customers and the historical information of the customers, check issuers, customer representatives and branches kept in the database. Since the leads coming to the institution are in two different types of organizations (Individual and Legal), two different forecasting models were applied. Multiple classification models were tried, and the highest F1-Score of 86% for private companies was obtained with the Random Forest model, and the highest F1- Score for commercial companies was obtained with the Random Forest model with 82%. © 2022 IEEE.
  • Conference Object
    Customer Segmentation and Churn Prediction via Customer Metrics
    (IEEE, 2022) Bozkan, Tunahan; Çakar, Tuna; Sayar, Alperen; Ertugrul, Seyit; 02.02. Department of Computer Engineering; 02. Faculty of Engineering; 01. MEF University
    In this study, it is aimed to predict whether customers operating in the factoring sector will continue to trade in the next three months after the last transaction date, using data-driven machine learning models, based on their past transaction movements and their risk, limit and company data. As a result of the models established, Loss Analysis (Churn) of two different customer groups (Real and Legal factory) was carried out. It was estimated by the XGBoost model with an F1 Score of 74% and 77%. Thanks to this modeling, it was aimed to increase the retention rate of customers through special promotions and campaigns to be made to these customer groups, together with the prediction of the customers who will leave. Thanks to the increase in retention rates, a direct contribution to the transaction volume on a company basis was ensured.