Bilgisayar Mühendisliği Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940
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Conference Object Predicting Customer Churn in Retail Using Machine Learning on Transaction Data(Institute of Electrical and Electronics Engineers Inc., 2025) Bozan M.T.; Gozukara H.; Patel J.; Kizilay A.; Sahin Z.; Tosun B.; Cakar T.; Gozukara, Hamza; Kizilay, Ayse; Patel, Jay; Bozan, Mehmet Talha; Cakar, Tuna; Tosun, Busra; Sahin, ZeynepCustomer churn prediction is critical for businesses to retain customers and reduce revenue loss. This paper presents a retail customer churn prediction study. We preprocess transactional data from a retail dataset comprising approximately 19.7 million transactions involving over 1 million customers. Temporal behavioral features, such as purchase frequency, monetary value, product variety, and promotional engagement metrics, are engineered using a four-month observation window. A Random Forest classifier is trained, utilizing balanced class weighting to address churn class imbalance. The churn label is defined as customers not purchasing in the subsequent six-month period. Our Random Forest model achieves approximately 84% accuracy, 86% precision, 85% recall, and an F1- score of 85%. Additionally, an XGBoost model achieves similar accuracy (≈ 84%) but higher recall (93%) and F1-score (89%), indicating improved churn prediction. The confusion matrix illustrates clear model performance. This study demonstrates that carefully engineered RFM-based features and ensemble learning approaches significantly enhance churn prediction in retail contexts. © 2025 IEEE.Conference Object Citation - Scopus: 2The Application of Two Bayesian Personalized Ranking Approaches Based on Item Recommendation From Implicit Feedback(Ieee, 2024) Tagtekin, Burak; Sahin, Zeynep; Çakar, Tuna; Drias, YassineThe present study has aimed to provide a different ranking approach that will be used actively in a sector-specific application regarding the optimization of item ranking presented to the users. The current online approach in several different applications still holds a manual ranking algorithm whose parameters are determined by the data specialists with adequate domain-knowledge. The obtained findings from the present study indicate that the optimized Bayesian Personalized Ranking models will be used for providing a suitable, data-driven input for the ranking system that would serve to be personalized. The outcomes of the present study also demonstrate that the model using LearnBPR optimized with a stochastic gradient descent algorithm outperform the other similar methods. The sample model outputs were also investigated by a user sample to ensure that the algorithm was working correctly. The next potential step is to provide a normalization process to include the extracted information to the current ranking system and observe the performance of this new algorithm with the A/B tests conducted.