Bilgisayar Mühendisliği Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940

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  • Article
    Citation - WoS: 52
    Citation - Scopus: 66
    An Investigation of the Neural Correlates of Purchase Behavior Through Fnirs
    (Emerald Group Publishing Ltd, 2018) Cakir, Murat Perit; Yurdakul, Dicle; Girisken, Yener; Çakar, Tuna
    Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior based on fNIRS measurements. Design/methodology/approach The oxygenation signals extracted from the purchase trials of each subject were temporally averaged to obtain average signals for buy and pass decisions. The obtained data were analyzed via both linear mixed models for each of the 16 optodes to explore their separate role in the purchasing decision process and a discriminant analysis to construct a classifier for buy/pass decisions based on oxygenation measures from multiple optodes. Findings Positive purchasing decisions significantly increase the neural activity through fronto-polar regions, which are closely related to OFC and vmPFC that modulate the computation of subjective values. The results showed that neural activations can be used to decode the buy or pass decisions with 85 per cent accuracy provided that sensitivity to the budget constraint is provided as an additional factor. Research limitations/implications The study shows that the fNIRS measures can provide useful biomarkers for improving the classification accuracy of purchasing tendencies and might be used as a main or complementary method together with traditional research methods in marketing. Future studies might focus on real-time purchasing processes in a more ecologically valid setting such as shopping in supermarkets. Originality/value This paper uses an emerging neuroimaging method in consumer neuroscience, namely, fNIRS. The decoding accuracy of the model is 85 per cent which presents an improvement over the accuracy levels reported in previous studies. The research also contributes to existing knowledge by providing insights in understanding individual differences and heterogeneity in consumer behavior through neural activities.
  • Article
    Citation - WoS: 6
    Citation - Scopus: 7
    A Reliability Model for Dependent and Distributed Mds Disk Array Units
    (IEEE Transactions on Reliability, 2019) Arslan, Şuayb Şefik
    Archiving and systematic backup of large digital data generates a quick demand for multi-petabyte scale storage systems. As drive capacities continue to grow beyond the few terabytes range to address the demands of today’s cloud, the likelihood of having multiple/simultaneous disk failures became a reality. Among the main factors causing catastrophic system failures, correlated disk failures and the network bandwidth are reported to be the two common source of performance degradation. The emerging trend is to use efficient/sophisticated erasure codes (EC) equipped with multiple parities and efficient repairs in order to meet the reliability/bandwidth requirements. It is known that mean time to failure and repair rates reported by the disk manufacturers cannot capture life-cycle patterns of distributed storage systems. In this study, we develop failure models based on generalized Markov chains that can accurately capture correlated performance degradations with multiparity protection schemes based on modern maximum distance separable EC. Furthermore, we use the proposed model in a distributed storage scenario to quantify two example use cases: Primarily, the common sense that adding more parity disks are only meaningful if we have a decent decorrelation between the failure domains of storage systems and the reliability of generic multiple single-dimensional EC protected storage systems.