Bilgisayar Mühendisliği Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1940
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Conference Object Evaluating Electrophysiological Responses Due To Identity Judgments(Ieee, 2024-05-15) Çakar, Tuna; Hohenberger, AnnetteThis study was conducted to explore how the brain processes decisions about identity, employing event-related potentials (ERPs) as a measure. The aim was to ascertain if the EEG/ERP technique could be used to monitor the cognitive processing of identity judgments as they happen. The investigation focused on comparing two groups of statements: those that used the concept of 'same' and those that used 'different'. The researchers hypothesized that there would be notable differences in the ERPs, particularly around the 400-millisecond mark, correlating with the reaction time disparities observed behaviorally. The ERP data revealed that the 'different' statements generated a unique N400 response when contrasted with the 'same' statements, implying that the participants' cognitive responses to these two types of judgments were not the same.Article Citation - WoS: 6Citation - Scopus: 8Designing restorative landscapes for students: A Kansei engineering approach enhanced by VR and EEG technologies(Elsevier, 2024-09-01) Karaca, Elif; Çakar, Tuna; Karaca, Mehmet; Gul, Hasan Huseyin Mirac; Hüseyin Miraç Gül, HasanThis study explores the alignment of specific landscape features within school environments with the core elements of Attention Restoration Theory (ART) that includes Coherence, Fascination, Compatibility, and Being Away. Utilizing Kansei Engineering, this research integrates emotional analysis into landscape design by employing Virtual Reality (VR) and Electroencephalogram (EEG) technologies to record students' responses to different landscape simulations. Analytical techniques, including the Taguchi Method and Analysis of Variance (ANOVA), were applied to evaluate the data. The findings have revealed that students associate a sense of enclosure with a coherent landscape and openness with a fascinating landscape, the lawn's significance was also highlighted for coherent landscape. However, limited insights were gained regarding Compatibility and Being Away. The study advocates for diverse cognitive zones within school landscapes to promote mental restoration, emphasizing the need for varied design elements that cater to the elevated experience of students.Book Part Citation - Scopus: 1Consumer Neuroscience Perspective for Brands: How Do Brands Influence Our Brains?(IGI Global, 2020) Çakar, Tuna; Girişken, YenerNeuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscientific approach has been evaluated as a potential tool for understanding the neural mechanisms directly related to marketing with its contribution to providing novel perspectives. The chapter addresses one of the most relevant subjects, brands, for issuing the strategic role of applied neuroscience in marketing and consumer behavior. The first section of this chapter focuses on a novel definition of brand, and the next section covers the brand image, brand perception, and brand loyalty. The second section summarizes the main findings regarding the neuroscience of brands. In the final section, the findings from a related experiment have been provided for the potential roles of neuromarketing for developing marketing strategies for brands.