İşletme Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937

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  • Book Part
    Digital occupational health and safety
    (Routledge, 2022) Karadağ, Hande
    Managing the Digital Workplace in the Post-Pandemic provides a cutting-edge survey of digital organizational behaviour in the post-pandemic workplace, drawing from an international range of expertise. It introduces and guides students and practitioners through the current best practices, laboratory methods, policies and protocols in use during these times of rapid change to workplace practices. This book is essential reading for students, researchers and practitioners in business and management. The book draws on global expertise from its contributors while being suitable for class and educational use, with each chapter including further reading, chapter summaries and exercises. Tutors are supported with a set of instructor materials that include PowerPoint slides, a test bank and an instructor's manual.
  • Book
    Strategic Financial Management for Small and Medium Sized Companies
    (Emerald Group Publishing Ltd., 2015) Karadağ, Hande
    Research shows the majority of small businesses fail in their early years due to poor financial management, turning the dreams of many business owners and novice entrepreneurs into nightmares. This book serves as a guide to prevent these financial disasters. In an applicable fashion, Karadag explains how financial management in an enterprise can be conducted strategically to attain significant improvement in business performance. Karadag takes the basic strategic management model of environmental scanning-planning-implementing-feedback as a framework, and approaches the core financial practices and instruments as elements of strategic financial management, which any small or medium sized enterprise can use as tools for sustainable organizational performance and growth. With its unique strategic outlook, this text is a vital reference for nonfinancier small or medium sized enterprise owners and individuals who aim to successfully establish and run their own businesses. © 2015 Emerald Group Publishing Limited.
  • Book Part
    Citation - Scopus: 2
    The Influence of Social Media on Food Choices: a Bibliometric Approach
    (IGI Global, 2023-08-07) Köse, Şirin Gizem; Çizer, Ece Özer
    Social media channels are increasing day by day and the time spent on social media channels has become a significant part of the day. Social media, which is one of the facts that cannot be ignored, affects food choices to a great extent, as it does in every field. Being aware of the power of social media, food companies, and groceries also develop strategies for this medium and heavily use social media as a communication tool. In line with these developments and facts, this study aims to highlight the influence of social media on food. A bibliometric study has been conducted to enlighten the literature development on social media and food subjects. The results are expected to be helpful for both literature and practice as well as social media managers and food brand managers. © 2023 by IGI Global. All rights reserved.
  • Conference Object
    Prediction of Loan Decisions With Optical Neuroimaging (fnirs) and Machine Learning
    (IEEE, 2023-07-05) Girişken, Yener; Son Turan, Semen; Çakar, Tuna; Ertuğrul, Seyit; Sayar, Alperen; Son, Semen; Giriken, Yener
    The successful applications of neuroscientific methods and artificial learning approaches have increased in applied fields such as economics, marketing, and finance in the last decade. In this study, a prediction model was developed using the output of optical neuroimaging (fNIRS) measurements from the prefrontal brain regions while 40 participants made decisions for 35 credit offers. The aim was to predict participants' responses to credit offers using artificial learning methods based on four metrics obtained over time from the optical neuroimaging system. The findings of the study indicate that the first 6 seconds (prior to the response entry) are particularly critical. While the performance rate in the developed prediction models is found to be higher, especially in tree-based algorithms, this paper includes a performance comparison of 5 models specifically.
  • Conference Object
    Energy Consumption at Home: Insights for Sustainable Smart Home Marketing
    (Springer International Publishing Ag, 2023) Köse, Şirin Gizem; Cizer, Ece Ozer; Kazancoglu, Ipek
    Energy consumption has been a vital subject for both energy producers and consumers. The intersection of energy consumption and home words are of increasing importance in both literature and practice. Households try to utilize energy in the most efficient and sustainable way. On the other hand, smart home technologies which let the households control their houses are on the rise. Those technologies also help balance the energy consumption and live in a more sustainable way. This study aims to underline the importance of smart home technologies to increase energy efficiency and pave the way for a more sustainable energy management. In line with this purpose, a bibliometric study has been conducted to enlighten the literature development in energy consumption and home subjects. The results are expected to be helpful for both literature and practice as well as energy providers and consumers.
  • Book
    Sistem Çaresiz Eğitim Sizde
    (Doğan Kitap, 2022) Erkut, Erhan; Güneş, Aslı; Erinç, Aslı; Çabuk, Serçin
    Y ve Z kuşakları, kitlesel eğitim modelini aktif olarak reddediyorlar. "Kanımca 21. yüzyıl için alternatif eğitim modelleri yakında ortaya çıkacak. Eğitimin geçmişe göre en çok belirsizlik içerdiği bu çağda çocukları dünde kalmış bir sisteme emanet etmek yanlış. Bilişim toplumu eğitim sorununa kalıcı çözüm getirmeye çalışırken bireylere de çok iş düşüyor. Bu kitap eğitimin nasıl evrim geçirdiğinin yanı sıra veli ve öğrencilerin daha iyi bir gelecek için neler yapabileceklerini de anlatıyor. Çocukları belirsiz bir geleceğe daha iyi hazırlamak hem mümkün hem de kolay, fakat bilinçli adımlar gerektiriyor. Gelecek daha güzel olabilir.
  • Book
    Üniversite Seçerken
    (Optimist Yayım Dağıtım, 2017) Erkut, Erhan; Gerçek, Çiçek
    30 yılı aşkın akademik hayatı boyunca yurtiçi ve yurtdışı üniversitelerde dekanlık ve rektörlük dahil yönetici kadrolarında çalışarak eğitim sistemi ve paydaşları hakkında deneyim kazanan Erhan Erkut, öğretim üyeliği yapmayı hiç bırakmadı ve önceliği daima öğrencileri oldu. Dünya çapında sürdürdüğü bilimsel araştırmalarının yanında, özellikle eğitim ve girişimcilik üzerine yoğunlaşmış sivil toplum kuruluşlarında aktif görev alarak deneyimlerini öğrenci ve öğretmenlerle yüz yüze paylaşmakta; birebir görüşemediklerine ulaşmak içinse bloğunda (erhanerkut.com) yayınladığı inceleme yazıları ve sosyal medya paylaşımlarını kullanmaktadır. "Üniversite Seçerken" isimli bu kitabında, üniversite seçiminin yanında genel olarak üniversitelerden, üniversitelerin gençlere ne verdiğinden (ve vermediğinden) ve en önemlisi lise öğrencilerinin kendilerini geliştirmeleri için nelere odaklanmaları gerektiğinden de bahsederek gençlerimize akademik ve profesyonel kariyerlerinde rehber olmaktadır.Erhan Hoca, kitabı tek yönlü bir aktarımın ötesine taşımak amacıyla, okuyucuyu kitapta bahsedilen konularda Twitter (#UniSecEE) üzerinden kendisi ile iletişime geçmeye davet ederek, okuyucuların da soru ve yorumlarıyla katkı yapabilmesinin yolunu açmaktadır.
  • Book Part
    Exploring Elderly Customer-Employee Rapport in Services: Managerial and Social Implications
    (IGI Global, 2021) Tosun, Petek
    The increasing share of older people in the population has influenced the economic and social life andservices sectors. Banking services are integrated into almost all of the daily transactions and inevitablefor older consumers. This study aims to examine the special needs and expectations of older customers in retail banking. A survey was conducted on frontline salespeople in branches. The findings haveshown that older consumers expect special attention from their customer relationship managers. Therelationship managers have positive attitudes toward older consumers and high customer-employeerapport levels. Attitude and rapport constructs are positively and significantly correlated. In addition,relationship managers were divided into three clusters depending on their rapport levels and perceivedbranch visit reasons. This chapter has provided current empirical findings, insights, and managerialrecommendations about customer-employee relationships in the older consumers and services contexts.
  • Book Part
    Corporate Social Responsibility in the Food Industry From a Marketing Perspective.
    (Livre de Lyon, 2020) Tosun, Petek; Selçuk Köylüoğlu
    Rapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has been increasingly expected to embrace and even contribute to the remedy of issues such as obesity and been discussed from a social responsibility perspective. Although several studies have investigated the impact of CSR in the food sector, the market shares of sustainable products are generally low, so there is a need to comprehend better the effect of CSR on food marketing in different contexts. To compile previous research and present findings in an integrated way, this study focuses on CSR in the food industry from a marketing perspective.
  • Conference Object
    The Impact of Brand Trust and Mood on Consumer Complaining Behavior
    (2020) Tosun, Petek
    Managing consumer complaints is essential in the competitive business environment. Various personal or situational factors can influence consumer complaining behavior. Marketing managers must understand these factors well to understand their customers and manage their complaints. A customer’s affective state or mood can influence his or her complaining behavior since affective states interact with cognition in shaping consumer behavior. Besides, a consumer’s trust regarding a brand is closely related to his or her expectations in the consumption situation and influences complaining behavior. In this context, the purpose of this study is to examine the impact of consumer mood and brand trust on consumer complaining behavior. An online survey was distributed by convenience sampling method in Istanbul between 17 October – 3 November 2020. Fifty-nine individuals with a mean age of 41 participated in the survey. The participants answered questions about their mood, brand trust towards the bank they use most frequently, and then read a service failure scenario regarding the bank’s branch services. After answering questions about their satisfaction level with the service explained in the text, they responded to questions about their complaining behavior estimates. In alignment with the service failure scenario, the participants’ satisfaction level has become approximately 1.6 over 5, indicating dissatisfaction, as expected. Findings were analyzed in SPSS. The scales were reliable with the following Cronbach’s alpha levels; 0.867 for the brand trust scale, 0.958 for the mood scale, and 0.729 for the consumer complaining behavior scale. The normality tests showed that the dependent variable, consumer complaining behavior, was normally distributed (Shapiro-Wilk test, p:0.24, skewness: -0.189, kurtosis: -0.010). The regression analysis showed that mood (standardized beta: -0.272, p=0.024) and brand trust (standardized beta: -0.288, p=0.002) had a significant negative effect on consumer complaining behavior. Two other variables were also controlled; the frequency of doing banking transactions and the number of banks that are actively used, but the analysis showed that they did not have a significant effect on consumer complaining behavior. Besides, ANOVA results showed that consumer complaining behavior did not differ across participants’ education level and preferred banking channels such as the internet or mobile banking. This study has shown that a positive mood and bank trust reduced consumers’ intentions to complain in a service failure situation. The primary managerial implication of this study is that marketing programs, personal selling efforts, and customer relationship management must focus on building and maintaining trust and commitment between their brand and customers since brand trust decreases negative word-of-mouth and reduces CCB intentions in case of a service failure. Besides, service providers must try to create a positive-mood-inducing atmosphere to decrease customer complaints. The findings support the commitment and trust model of relationship marketing (Morgan and Hunt, 1994). Future studies can employ more representative samples to reach more generalizable results. Researchers can test the findings and make comparisons across different service sectors. Further studies can also include brand forgiveness and brand personality concepts in their research models.