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Citation - Scopus: 22
Meat Substitutes in Sustainability Context: a Content Analysis of Consumer Attitudes
(Routledge, 2020-10-29) Tosun, Petek; Sezgin, Selime; Uray, Nimet; Gürce, Merve Yanar; Yanar, Merve
Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to dis- cuss the findings.
Pazarlama Biliminde Duygu ve Duygu Durumu Kavramları İçin Baz Alınmış Teoriler
(Tübitak Dergi Park, Özel Akademi, 2019-10-15) Tosun, Petek; Sezgin, Selime; Uray, Nimet
Emotions, which are integral parts of everyday life and human beings, have been studied in various contexts within marketing science. The aim of this article is to conceptually examine the studies that have been focused on cognitive processes, purchasing behavior, product and service evaluation, and brand-consumer relationship, and explain the general contexts that include mood and emotion concepts by summarizing the theories about emotions in marketing science. Twelve theories including the Affect-as-Information Model, Affect Infusion Model, Heuristic and Systematic Processing, and Congruence Theories have been explained as the emotional mechanisms that affect consumers' cognitive processes and behaviors. This study, which classifies and summarizes the theories that are used as a theoretical base in marketing, is the first study in this field and aimsto create a source for the conceptual frameworks of future researches. In this stu dy where the theories based on mood and emotions in marketing are explained and classified, the implications for marketing managers are also included. In marketing, research on mood and emotions has been increasing in recent years, yet more research is needed to fully understand the impact of emotional processes on cognitive processes and consumer behavior.

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