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Citation - Scopus: 22
Meat Substitutes in Sustainability Context: a Content Analysis of Consumer Attitudes
(Routledge, 2020-10-29) Tosun, Petek; Sezgin, Selime; Uray, Nimet; Gürce, Merve Yanar; Yanar, Merve
Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to dis- cuss the findings.
Citation - WoS: 2
Citation - Scopus: 3
Reforming Higher Education Finance in Turkey: the Alumni-Crowdfunded Student Debt Fund "a-Csdf" Model
(TEDMEM, 2016-04-27) Son-Turan, Semen
This study presents an innovative and sustainable system formobilizing Turkish university alumni to contribute to acrowdfunded pool repackaged as a student debt instrument withan elaborate performance tracking tool, various payoff structuresand income-contingent repayment schedules. The ultimate aim isto offer a remedy for the conspicuous global shortage ofalternative finance sources and various forms of aid to highereducation students in the short-term, and, through enablingequitable and egalitarian access to quality higher education,transforming society and enhancing economic development in thelonger-term. The model rests upon a six-dimensional frameworkand its infrastructure is facilitated by a newly emerged form ofdigitally enhanced financing, “crowdfunding”. The researchmethod involves content analysis and data triangulation forvalidation purposes to determine the sub-themes surrounding thehigher education problem in Turkey. The theme-driven keywordsare searched for on Turkey’s first original social network, EksiSozluk, to uncover trends and biases towards student loans, debtrepayment and associated concepts. Subsequently, the samekeywords are utilized in a Google Trends search volume analysis,and are finally validated by a focus group discussion. Thetheoretical framework to explain students’ attitudes towardsborrowing and loan repayment and the motivation behind alumniand charitable giving, rests mainly on behavioral economics. TheA-CDSF Model uniquely addresses the higher education financeproblem in Turkey and offers an easily implementable originalsolution for institutions and policy makers.

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