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Citation - Scopus: 2
The Influence of Social Media on Food Choices: a Bibliometric Approach
(IGI Global, 2023-08-07) Köse, Şirin Gizem; Çizer, Ece Özer
Social media channels are increasing day by day and the time spent on social media channels has become a significant part of the day. Social media, which is one of the facts that cannot be ignored, affects food choices to a great extent, as it does in every field. Being aware of the power of social media, food companies, and groceries also develop strategies for this medium and heavily use social media as a communication tool. In line with these developments and facts, this study aims to highlight the influence of social media on food. A bibliometric study has been conducted to enlighten the literature development on social media and food subjects. The results are expected to be helpful for both literature and practice as well as social media managers and food brand managers. © 2023 by IGI Global. All rights reserved.
Social Media Marketing of Brands in the Covid-19 Pandemic: Exploring the Crisis-Related Content
(IGI Global, 2022) Tosun, Petek
This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.
Exploring Elderly Customer-Employee Rapport in Services: Managerial and Social Implications
(IGI Global, 2021) Tosun, Petek
The increasing share of older people in the population has influenced the economic and social life andservices sectors. Banking services are integrated into almost all of the daily transactions and inevitablefor older consumers. This study aims to examine the special needs and expectations of older customers in retail banking. A survey was conducted on frontline salespeople in branches. The findings haveshown that older consumers expect special attention from their customer relationship managers. Therelationship managers have positive attitudes toward older consumers and high customer-employeerapport levels. Attitude and rapport constructs are positively and significantly correlated. In addition,relationship managers were divided into three clusters depending on their rapport levels and perceivedbranch visit reasons. This chapter has provided current empirical findings, insights, and managerialrecommendations about customer-employee relationships in the older consumers and services contexts.

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