İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Book Part Social Media Marketing of Brands in the Covid-19 Pandemic: Exploring the Crisis-Related Content(IGI Global, 2022) Tosun, PetekThis chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.Article Citation - WoS: 20Citation - Scopus: 23Voluntary Simplicity: a Content Analysis of Consumer Comments(Emerald, 2021-06-09) Tosun, Petek; Selime Sezgin; Sezgin, SelimePurpose -The voluntary simplification (VS) movement has stemmed from Western societies and gained momentum in the 1980s, but the trend has failed to become a primary perspective for most consumers. The accompanying concepts of conscious consumption, minimalism and accepting that sometimes “less is more” are still vivid in the digital era. The purpose of this study is to provide a deep and recent understanding of the consumer comments about minimalism in Turkey and examine their associations with the prominent themes in the VS literature.Design/methodology/approach -Consumer comments posted on online platforms were analyzed by content analysis and word frequency analysis.Findings -Consumer comments were in parallel to the themes in the VS literature and were classified under personal growth, material simplicity, sustainability, proper technology usage and self-sufficiency categories. Personal growth, material simplicity and sustainability were the first three dimensions mentioned. The prominent sub-themes that emerge from data were psychological well-being, inner peace, freedom, meaningful experiences and getting rid of belongings. A word frequency analysis pointed out that “life” and “owning” were the evident words in the personal growth category, “purchasing things” were mostly mentioned in the material simplicity category and “plastic litter” and “excessive consumption” were the prominent concerns in the sustainability category.Originality/value -VS required further research in different national contexts. Besides, an analysis of the dimensions of VS was needed. This study contributes by providing recent and rich findings from a developing country, connecting them with the VS themes in the literature and suggesting a conceptual framework enriched by sub-themes that emerged from data.Article Citation - WoS: 35Citation - Scopus: 48Sustainability Disclosure in Higher Education: a Comparative Analysis of Reports and Websites of Public and Private Universities in Turkey(Emerald Group Publishing Ltd., 2019-11-04) Son Turan, Semen; Lambrechts, Wim; Son-Turan, SemenPurpose : The purpose of this paper is to explain the extent and content of the sustainability disclosure of public and foundation (private but not-for-profit) universities in Turkey. Design/methodology/approach : Subsequent to a systematic literature review of six academic databases and the National Thesis Center, a content analysis using a combination of Global Reporting Initiative and campus assessment tools from previous studies is conducted on stand-alone sustainability reports and websites of a purposive sample of eight universities in Turkey. Findings : Infrequent and unsystematic sustainability practice done through websites seems to be more prevalent than formal reporting through international initiatives. Research and practice diverge by focusing on different sustainability indicators. Sustainability needs to be integrated into teaching and curriculum through university policies and regulations. Foundation universities show greater effort in sustainability reporting than public universities. Research limitations/implications : The research is limited by the availability of mostly self-reported, dispersed and unaudited data by foundation universities in addition to framework-imposed specificities. Furthermore, there is only one public university with a formal sustainability report in the sample.Practical implications : The findings offer suggestions for developing extra sustainability indicators and may assist local policy-makers and researchers in their efforts to improve sustainability reporting by local universities.Originality/value : This comprehensive research effort is one of the few studies from a non-Western country perspective and the only study on Turkey in relation to universities and sustainability reporting. Keywords : Citation Son-Turan, S. and Lambrechts, W. (2019), "Sustainability disclosureArticle Citation - WoS: 6Citation - Scopus: 4The Impact of a Failed Coup D’état on Happiness, Life Satisfaction, and Trust: the Case of the Plot in Turkey on July 15, 2016(Taylor & Francis, 2019-10-28) Niimi, Yoko; Horioka, Charles Yuji; Akkemik, K. Ali; Çiçek,GerçekThis paper examines the impact of the failed coup d’état attempt in Turkey on 15 July 2016 on people’s happiness, life satisfaction, and trust and finds that the plot had a significant negative effect on all three variables. This paper is the first to show that coups d’état can have a significant adverse effect on people’s well-being, as in the case of terrorist attacks.