İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Book Part Social Media Marketing of Brands in the Covid-19 Pandemic: Exploring the Crisis-Related Content(IGI Global, 2022) Tosun, PetekThis chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.Article Citation - WoS: 8Citation - Scopus: 9Corporate Social Responsibility Disclosure on the Websites of Coffee Chains in Turkey(Emerald, 2021-08-13) Tosun, PetekPurpose – Coffee is among the primary products that attract the public attention to the social andenvironmental responsibilities of companies. Coffee shops have a big carbon footprint because of their dailyoperations. With the rising consciousness about sustainability in developing countries, online disclosure ofcorporate social responsibility (CSR) is becoming increasingly important for not only multinational but alsolocal coffee chains. The purpose of this study is to analyze the extent to which coffee chains include CSR ontheir websites.Design/methodology/approach – Turkey, which is a large emerging economy with an expandingcoffee chain market, is selected as the research context. The CSR disclosure on the websites of coffee chains isexamined by content analysis according to CSR dimensions. A sample of 27 coffee chains with more than tenstores is included in the analysis.Findings – Foreign coffee chains disclose more information on the environment and fair trade than localcoffee chains. On the other hand, CSR content in websites of foreign and local coffee chains does not differsignificantly in human resources and community dimensions. Foreign coffee chains have comparativelylonger brand history, more rooted brands and larger networks than local coffee chains.Originality/value – To the best of the author’s knowledge, this study is the first that used a contentanalysis about CSR on the websites of coffee chains in Turkey. Findings contribute to the understanding ofCSR disclosure in the coffee chain industry and can be beneficial for researchers and managers in otheremerging markets.Keywords Marketing, Turkey, Emerging markets, CSR, Corporate social responsibility,Coffee chainsPaper type Research paperConference Object Corporate Social Responsibility Communication of Banks in the First Days of the Covid-19 Pandemic in Turkey(2021) Tosun, PetekThe purpose of this study is to examine corporate social responsibility (CSR) communication and the waysthe pandemic changed CSR communication of banks on social media at the beginning of the COVID-19pandemic in Turkey. A content analysis was made on the Facebook accounts of the biggest public, private,and foreign-owned retail banks in Turkey. The findings have shown that banks have increased their overalland health-related CSR communication during the pandemic. Besides, it was found that each bank had itsunique CSR approach and shifted its CSR activities online. Messages with CSR content got a higher numberof consumer comments than non-CSR messages. Customer interaction levels differed significantly amongmessages that included different CSR content such as health and society. This study reflects Turkish banks’CSR communication on social media, presents comparative results for crisis and non-crisis periods, andprovides analysis results about CSR communication during the pandemic. Besides, it is among the firststudies that examine the financial institutions’ social media marketing communication related to theCOVID-19 pandemic. The findings of this study may help marketing managers in designing their marketingstrategies in crisis times.Article Citation - WoS: 20Citation - Scopus: 23Voluntary Simplicity: a Content Analysis of Consumer Comments(Emerald, 2021-06-09) Tosun, Petek; Selime Sezgin; Sezgin, SelimePurpose -The voluntary simplification (VS) movement has stemmed from Western societies and gained momentum in the 1980s, but the trend has failed to become a primary perspective for most consumers. The accompanying concepts of conscious consumption, minimalism and accepting that sometimes “less is more” are still vivid in the digital era. The purpose of this study is to provide a deep and recent understanding of the consumer comments about minimalism in Turkey and examine their associations with the prominent themes in the VS literature.Design/methodology/approach -Consumer comments posted on online platforms were analyzed by content analysis and word frequency analysis.Findings -Consumer comments were in parallel to the themes in the VS literature and were classified under personal growth, material simplicity, sustainability, proper technology usage and self-sufficiency categories. Personal growth, material simplicity and sustainability were the first three dimensions mentioned. The prominent sub-themes that emerge from data were psychological well-being, inner peace, freedom, meaningful experiences and getting rid of belongings. A word frequency analysis pointed out that “life” and “owning” were the evident words in the personal growth category, “purchasing things” were mostly mentioned in the material simplicity category and “plastic litter” and “excessive consumption” were the prominent concerns in the sustainability category.Originality/value -VS required further research in different national contexts. Besides, an analysis of the dimensions of VS was needed. This study contributes by providing recent and rich findings from a developing country, connecting them with the VS themes in the literature and suggesting a conceptual framework enriched by sub-themes that emerged from data.Article Citation - WoS: 35Citation - Scopus: 48Sustainability Disclosure in Higher Education: a Comparative Analysis of Reports and Websites of Public and Private Universities in Turkey(Emerald Group Publishing Ltd., 2019-11-04) Son Turan, Semen; Lambrechts, Wim; Son-Turan, SemenPurpose : The purpose of this paper is to explain the extent and content of the sustainability disclosure of public and foundation (private but not-for-profit) universities in Turkey. Design/methodology/approach : Subsequent to a systematic literature review of six academic databases and the National Thesis Center, a content analysis using a combination of Global Reporting Initiative and campus assessment tools from previous studies is conducted on stand-alone sustainability reports and websites of a purposive sample of eight universities in Turkey. Findings : Infrequent and unsystematic sustainability practice done through websites seems to be more prevalent than formal reporting through international initiatives. Research and practice diverge by focusing on different sustainability indicators. Sustainability needs to be integrated into teaching and curriculum through university policies and regulations. Foundation universities show greater effort in sustainability reporting than public universities. Research limitations/implications : The research is limited by the availability of mostly self-reported, dispersed and unaudited data by foundation universities in addition to framework-imposed specificities. Furthermore, there is only one public university with a formal sustainability report in the sample.Practical implications : The findings offer suggestions for developing extra sustainability indicators and may assist local policy-makers and researchers in their efforts to improve sustainability reporting by local universities.Originality/value : This comprehensive research effort is one of the few studies from a non-Western country perspective and the only study on Turkey in relation to universities and sustainability reporting. Keywords : Citation Son-Turan, S. and Lambrechts, W. (2019), "Sustainability disclosureArticle Citation - WoS: 6Citation - Scopus: 4The Impact of a Failed Coup D’état on Happiness, Life Satisfaction, and Trust: the Case of the Plot in Turkey on July 15, 2016(Taylor & Francis, 2019-10-28) Niimi, Yoko; Horioka, Charles Yuji; Akkemik, K. Ali; Çiçek,GerçekThis paper examines the impact of the failed coup d’état attempt in Turkey on 15 July 2016 on people’s happiness, life satisfaction, and trust and finds that the plot had a significant negative effect on all three variables. This paper is the first to show that coups d’état can have a significant adverse effect on people’s well-being, as in the case of terrorist attacks.Article Avrupa Birliği (ab) Üyelik Sürecinde Türkiye’de Girişimcilik Ekosisteminin Değerlendirilmesi: Küresel Girişimcilik ve Kalkınma Endeksi (gedı) Yöntemi ile Karşılaştırmalı Bir Analizi(2017) Karadağ, HandeAvrupa Birliği (AB) üyelik sürecindeTürkiye’de girişimcilik ekosisteminin değerlendirilmesi: Küresel Girişimcilik ve Kalkınma Endeksi (GEDI) yöntemi ile karşılaştırmalı bir analizÖzGirişimcilik ve ekonomik gelişmişlik arasındaki yakın ilişki nedeniyle girişimsel faaliyetler ve kamu politikalarının bu faaliyetleri teşvik derece ve yöntemleri son dönemlerde araştırmacılar tarafından yoğunlaşılan konular arasında yeralmaktadır. Konu çalışma Avrupa Birliği üyelik sürecinde olan Türkiye’nin girişimci firmalar üretme konusundaki mevcut performansınıekonomik büyüme, girişimcilik politikalarıve girişimcilik faktörlerinin ilişkileri açısından ele almaktadır. Çalışma içeriğinde birliğe üye ülkeler ve Türkiye’nin girişimsel faaliyetleri Küresel Girişimcilik ve Kalkınma Endeksi (GEDI) yöntemindeki üç ana başlık, ondört sütun ve yirmisekiz bireysel ve kurumsal değişken üzerinden karşılaştırılmış ve ortaya çıkan sonuçlar değerlendirilmiştir. Çalışmada ortaya konan bulgular ışığında zayıf alanların geliştirilmesine yönelik öncelikli politikaların oluşturulması konusundaki önerilere çalışmanın son bölümünde yer verilmiştir.Article The Role of Smes and Entrepreneurship on Economic Growth in Emerging Economies Within the Post-Crisis Era: an Analysis From Turkey(2016) Karadağ, HandeSmall and medium sized enterprises (SMEs) are acknowledged worldwide as the drivers of socio-economic development due to their important role in GDP growth, new job creation and entrepreneurship. Despite the immense impact of the most severe economic crisis modern world has witnessed on the SME sector, number of scholarly studies focusing on the investigation of the performance factors of the SME sector during and after the crisis is interestingly very limited.This study aims to fill this gap in the SME literature, by conducting comparative analyses on main indicators of SME sector performance in major advanced and emerging economies.Findings of the study indicate that, economic growth and development of SME sector are closely linked in both developed and developing economies, while new venture creation, employment and value-added contribution oft he SME sector to the economy significantly differ across different contexts, within the post-crisis era.