İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Review Citation - WoS: 8Citation - Scopus: 10Consumer Responses Toward Smart Technology: a Systematic Review, Synthesis, and Future Research Agenda(Wiley, 2024-04-25) Köse, Şirin Gizem; Özer Çizer, Ece; Sağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tugce; Cadirci, Tugce Ozansoy; Gungor, Aysegul SagkayaThis article is a comprehensive review of the literature on smart technology in consumer studies from 1996 to 2023. While the paper provides information about the development of the field by identifying important publications and authors, it employs topic modeling to pinpoint key topics in papers published in marketing and business journals. These topics are then grouped into three research streams and evaluated concerning theoretical, contextual, and methodological perspectives. While doing so, specific gaps were identified. By revealing gaps in the literature, the study suggests promising avenues for further research. Finally, this article advances our comprehension of the smart technology literature in marketing and business journals and informs future inquiry in this rapidly evolving domain.Book Part Citation - Scopus: 2The Influence of Social Media on Food Choices: a Bibliometric Approach(IGI Global, 2023-08-07) Köse, Şirin Gizem; Çizer, Ece ÖzerSocial media channels are increasing day by day and the time spent on social media channels has become a significant part of the day. Social media, which is one of the facts that cannot be ignored, affects food choices to a great extent, as it does in every field. Being aware of the power of social media, food companies, and groceries also develop strategies for this medium and heavily use social media as a communication tool. In line with these developments and facts, this study aims to highlight the influence of social media on food. A bibliometric study has been conducted to enlighten the literature development on social media and food subjects. The results are expected to be helpful for both literature and practice as well as social media managers and food brand managers. © 2023 by IGI Global. All rights reserved.