İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Book Part Digital occupational health and safety(Routledge, 2022) Karadağ, HandeManaging the Digital Workplace in the Post-Pandemic provides a cutting-edge survey of digital organizational behaviour in the post-pandemic workplace, drawing from an international range of expertise. It introduces and guides students and practitioners through the current best practices, laboratory methods, policies and protocols in use during these times of rapid change to workplace practices. This book is essential reading for students, researchers and practitioners in business and management. The book draws on global expertise from its contributors while being suitable for class and educational use, with each chapter including further reading, chapter summaries and exercises. Tutors are supported with a set of instructor materials that include PowerPoint slides, a test bank and an instructor's manual.Book Part Citation - Scopus: 2Tokenization and Nfts: a Tokenized Income Sharing Model for Higher Education as a Potential Solution for Student Debt in the Usa(Springer Nature, 2023) Son Turan, Semen; Son-Turan, SemenThis study focuses on how to tokenize educational assets and discusses how tokenization and non-fungible tokens (NFTs) can be operationalized and adopted to the higher education landscape to provide funds for students during their higher education studies. To that end, it builds upon the income-contingent loans and higher education funding literature to propose a system that captures the value of the student’s potential future income streams as a token to be offered to higher education stakeholders willing to invest in a young person’s future, make an impact toward the Sustainable Development Goals, or simply, to diversify their portfolios and hedge against market downturns. The Future Income Token “FIT” is conceptually devised through a literature review and builds on previous findings by the author. This interdisciplinary study fits into the blockchain, crowdfunding, and higher education finance literature. Given the increasing difficulty of mobilizing funds for higher education and, the almost universal, growing student loan default problem, it asks the question: What aspects of higher education tokenomics may give higher education stakeholders the incentive to contribute to a student’s education, that other forms of financing do not? Policy makers, practitioners, as well as theoreticians can benefit from the ideas and the findings of the study. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.Book Part Citation - Scopus: 2The Influence of Social Media on Food Choices: a Bibliometric Approach(IGI Global, 2023-08-07) Köse, Şirin Gizem; Çizer, Ece ÖzerSocial media channels are increasing day by day and the time spent on social media channels has become a significant part of the day. Social media, which is one of the facts that cannot be ignored, affects food choices to a great extent, as it does in every field. Being aware of the power of social media, food companies, and groceries also develop strategies for this medium and heavily use social media as a communication tool. In line with these developments and facts, this study aims to highlight the influence of social media on food. A bibliometric study has been conducted to enlighten the literature development on social media and food subjects. The results are expected to be helpful for both literature and practice as well as social media managers and food brand managers. © 2023 by IGI Global. All rights reserved.Book Part Social Media Marketing of Brands in the Covid-19 Pandemic: Exploring the Crisis-Related Content(IGI Global, 2022) Tosun, PetekThis chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.Book Part Exploring Elderly Customer-Employee Rapport in Services: Managerial and Social Implications(IGI Global, 2021) Tosun, PetekThe increasing share of older people in the population has influenced the economic and social life andservices sectors. Banking services are integrated into almost all of the daily transactions and inevitablefor older consumers. This study aims to examine the special needs and expectations of older customers in retail banking. A survey was conducted on frontline salespeople in branches. The findings haveshown that older consumers expect special attention from their customer relationship managers. Therelationship managers have positive attitudes toward older consumers and high customer-employeerapport levels. Attitude and rapport constructs are positively and significantly correlated. In addition,relationship managers were divided into three clusters depending on their rapport levels and perceivedbranch visit reasons. This chapter has provided current empirical findings, insights, and managerialrecommendations about customer-employee relationships in the older consumers and services contexts.Book Part Corporate Social Responsibility in the Food Industry From a Marketing Perspective.(Livre de Lyon, 2020) Tosun, Petek; Selçuk KöylüoğluRapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has been increasingly expected to embrace and even contribute to the remedy of issues such as obesity and been discussed from a social responsibility perspective. Although several studies have investigated the impact of CSR in the food sector, the market shares of sustainable products are generally low, so there is a need to comprehend better the effect of CSR on food marketing in different contexts. To compile previous research and present findings in an integrated way, this study focuses on CSR in the food industry from a marketing perspective.Book Part Crm in Retail Banking From Salespeople’s Perspective in the Covid-19 Outbreak(İKSAD, 2020) Tosun, PetekThe new coronavirus disease (COVID-19), which has stemmed in December 2019, has been declared as a pandemic by the World Health Organization in March 2020 and turned into a global health crisis (Liu et al., 2020). Besides wars, pandemics have been the most dangerous and fearful threats to human life throughout history. As of August 2020, the pandemic has cost more than 777,000 lives worldwide with approximately 22 million cases and it was still ongoing. Besides its devastating impact on the health systems, the pandemic has led to an unpredictable change in the economic and social environment and the business and social life.Book Part Citation - Scopus: 13The Blockchain–sustainability Nexus: Can This New Technology Enhance Social, Environmental and Economic Sustainability?(Springer International Publishing, 2019) Son Turan, Semen; Son-Turan, SemenWith the rise and fall of the prominence of Bitcoin, blockchain technology,which provides public online ledgers used for the verification and recording oftransactions, has started to become the center of attention for diverse parties in theglobal financial system. This chapter explores the nature of blockchain and discusseshow it may contribute to, or obstruct, sustainability. To this end, first, blockchaintechnology is introduced. Next, a short discussion on sustainability is presented,including how it is defined, measured, reported, and understood in theoreticalframeworks. After that, the 2015 United Nations Sustainable Development Goalsare briefly explained. This is followed by a systematic literature review, whichhighlights the scarcity of literature linking blockchain to sustainability. Finally, theauthor offers her own reflections on the potential of blockchain to revolutionize thefinancial services industry and weighs up the pros and cons vis-a-vis sustainable development.Book Part Strategic Financial Reporting and Control in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Book Part Strategic International Trade Financing in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, HandeGrowth is the most significant indicator of performance in SMEs, as previous research shows that, businesses which cannot grow hardly survive. Internationalization, which is also an act of entrepreneurship, is a strategy in search of opportunities for firm growth and wealth, where new or small businesses want to achieve higher amount of sales volumes by entering into foreign markets. Market conditions in these different contexts may also carry the opportunity besides growth, by offering increased the profit margins for products and/or services, which is another motivation of pursuing internationalization strategy for SMEs