İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Conference Object Prediction of Loan Decisions With Optical Neuroimaging (fnirs) and Machine Learning(IEEE, 2023-07-05) Girişken, Yener; Son Turan, Semen; Çakar, Tuna; Ertuğrul, Seyit; Sayar, Alperen; Son, Semen; Giriken, YenerThe successful applications of neuroscientific methods and artificial learning approaches have increased in applied fields such as economics, marketing, and finance in the last decade. In this study, a prediction model was developed using the output of optical neuroimaging (fNIRS) measurements from the prefrontal brain regions while 40 participants made decisions for 35 credit offers. The aim was to predict participants' responses to credit offers using artificial learning methods based on four metrics obtained over time from the optical neuroimaging system. The findings of the study indicate that the first 6 seconds (prior to the response entry) are particularly critical. While the performance rate in the developed prediction models is found to be higher, especially in tree-based algorithms, this paper includes a performance comparison of 5 models specifically.Conference Object Energy Consumption at Home: Insights for Sustainable Smart Home Marketing(Springer International Publishing Ag, 2023) Köse, Şirin Gizem; Cizer, Ece Ozer; Kazancoglu, IpekEnergy consumption has been a vital subject for both energy producers and consumers. The intersection of energy consumption and home words are of increasing importance in both literature and practice. Households try to utilize energy in the most efficient and sustainable way. On the other hand, smart home technologies which let the households control their houses are on the rise. Those technologies also help balance the energy consumption and live in a more sustainable way. This study aims to underline the importance of smart home technologies to increase energy efficiency and pave the way for a more sustainable energy management. In line with this purpose, a bibliometric study has been conducted to enlighten the literature development in energy consumption and home subjects. The results are expected to be helpful for both literature and practice as well as energy providers and consumers.Conference Object The Science and Technology Parks and Their Role in Supporting Digital Transformation of the Turkish Economy(IASP, 2022) Yılmaz, MetinDigitalization has played a key role in Turkish economy during the last two decades. The country has started to reap the benefits of digitalization. It ranked 41st among 132 countries in 2021 in terms of innovation . Since 2020, 5 startups from Turkey reached unicorn status in terms of market value . In Turkey, a key component in digital transformation is Science and Technology Parks (STPs) and the country has invested heavily through the STPs to Turkey’s digital transformation journey during the last two decades.Conference Object Corporate Social Responsibility Communication of Banks in the First Days of the Covid-19 Pandemic in Turkey(2021) Tosun, PetekThe purpose of this study is to examine corporate social responsibility (CSR) communication and the waysthe pandemic changed CSR communication of banks on social media at the beginning of the COVID-19pandemic in Turkey. A content analysis was made on the Facebook accounts of the biggest public, private,and foreign-owned retail banks in Turkey. The findings have shown that banks have increased their overalland health-related CSR communication during the pandemic. Besides, it was found that each bank had itsunique CSR approach and shifted its CSR activities online. Messages with CSR content got a higher numberof consumer comments than non-CSR messages. Customer interaction levels differed significantly amongmessages that included different CSR content such as health and society. This study reflects Turkish banks’CSR communication on social media, presents comparative results for crisis and non-crisis periods, andprovides analysis results about CSR communication during the pandemic. Besides, it is among the firststudies that examine the financial institutions’ social media marketing communication related to theCOVID-19 pandemic. The findings of this study may help marketing managers in designing their marketingstrategies in crisis times.Conference Object The Impact of Brand Trust and Mood on Consumer Complaining Behavior(2020) Tosun, PetekManaging consumer complaints is essential in the competitive business environment. Various personal or situational factors can influence consumer complaining behavior. Marketing managers must understand these factors well to understand their customers and manage their complaints. A customer’s affective state or mood can influence his or her complaining behavior since affective states interact with cognition in shaping consumer behavior. Besides, a consumer’s trust regarding a brand is closely related to his or her expectations in the consumption situation and influences complaining behavior. In this context, the purpose of this study is to examine the impact of consumer mood and brand trust on consumer complaining behavior. An online survey was distributed by convenience sampling method in Istanbul between 17 October – 3 November 2020. Fifty-nine individuals with a mean age of 41 participated in the survey. The participants answered questions about their mood, brand trust towards the bank they use most frequently, and then read a service failure scenario regarding the bank’s branch services. After answering questions about their satisfaction level with the service explained in the text, they responded to questions about their complaining behavior estimates. In alignment with the service failure scenario, the participants’ satisfaction level has become approximately 1.6 over 5, indicating dissatisfaction, as expected. Findings were analyzed in SPSS. The scales were reliable with the following Cronbach’s alpha levels; 0.867 for the brand trust scale, 0.958 for the mood scale, and 0.729 for the consumer complaining behavior scale. The normality tests showed that the dependent variable, consumer complaining behavior, was normally distributed (Shapiro-Wilk test, p:0.24, skewness: -0.189, kurtosis: -0.010). The regression analysis showed that mood (standardized beta: -0.272, p=0.024) and brand trust (standardized beta: -0.288, p=0.002) had a significant negative effect on consumer complaining behavior. Two other variables were also controlled; the frequency of doing banking transactions and the number of banks that are actively used, but the analysis showed that they did not have a significant effect on consumer complaining behavior. Besides, ANOVA results showed that consumer complaining behavior did not differ across participants’ education level and preferred banking channels such as the internet or mobile banking. This study has shown that a positive mood and bank trust reduced consumers’ intentions to complain in a service failure situation. The primary managerial implication of this study is that marketing programs, personal selling efforts, and customer relationship management must focus on building and maintaining trust and commitment between their brand and customers since brand trust decreases negative word-of-mouth and reduces CCB intentions in case of a service failure. Besides, service providers must try to create a positive-mood-inducing atmosphere to decrease customer complaints. The findings support the commitment and trust model of relationship marketing (Morgan and Hunt, 1994). Future studies can employ more representative samples to reach more generalizable results. Researchers can test the findings and make comparisons across different service sectors. Further studies can also include brand forgiveness and brand personality concepts in their research models.Conference Object Customer Relationship Management in the Covid-19 Outbreak From a Salesperson Perspective(2020) Tosun, PetekThe new coronavirus disease (Covid-19) has led to an unpredictable change in business and social life. Many institutions shifted to remote working to reduce the possibility of contagion in the workplace. Banks, which are among the major institutions in business life, have adopted remote working and social distancing rules in their branches and other workspaces. This change has inevitably influenced salespeople’s relationships with their customers since the ways of interacting and communicating have changed dramatically. The purpose of this study is to explore the impact of flexible and remote working during the Covid-19 pandemic on customer relationship management (CRM) in retail banking. A survey was conducted on customer relationship managers, branch managers, and other sales personnel regarding their self-assessment of CRM and sales performance during the remote working conditions in the Covid-19 outbreak. The findings have shown that the outbreak period has improved salespeople’s relationships with their customers. Besides, sales performance was positively influenced by CRM. CRM and sales performance did not change significantly depending on the size of the bank’s branch network or the salesperson’s total work experience. 18% and 16% of the salespeople found themselves important and safe, as employees of banks during the outbreak, respectively. However, 51% of the participants stated that working in the banking sector in the outbreak period was hard and anxious. While 16% of the participants thought that it is possible to work from home, only 4% stated that face-to-face communication is required. This study is timely research that has focused on the impact of the Covid-19 outbreak on CRM in banking and may constitute a proper base for future studies that will examine the impact of the pandemic deeper.Conference Object Brand Trust for Digital-Only Bank Brands: Consumer Insights From an Emerging Market(ATLAS, 2020) Tosun, PetekFinancial services are increasingly evolving and moving towards digital service models. New technologies and the rapid diffusion of the internet are introducing new business models in the banking industry, by providing many alternatives for reaching and interacting with customers. One of the new banking business models is digital-only banking. Digital-only bank brands are servicing in digital platforms without providing any traditional branch services. However, in many countries, banks are still operating within conventional service models, so some changes in laws and regulations may be required to provide digital-only banking services. Besides such structural and institutional requirements, positive consumer attitudes toward working with digital-only brands are prerequisites for any brand to be successful in the highly competitive financial services market. Positive consumer attitudes are especially important in the digital- only banking context since preferring a bank brand with a large network of established branches is still essential for building brand trust for many customers. Therefore, financial services institutions need to have a deep understanding of consumer perceptions and the antecedents of brand trust regarding digital-only banking. This study aims to explore consumer motives and elements of building customer trust for a digital-only banking brand in an emerging market context. Consumer insights were obtained as a result of a pilot study, which included preliminary interviews with retail banking customers. The interviews have shown that trust is the core factor for bank preference. Digital-only brands have the risk of being perceived as untrustworthy. Positive word-of-mouth, clear procedures, reliable terms and conditions, having responsive and effective customer services teams, and solving customer complaints fast are stated as important points to build brand trust for digital-only brands. This exploratory study may provide a basis for future empirical studies. The findings will be beneficial for the policy- makers, marketing managers of financial services institutions, and researchers who want to understand customer expectations.Conference Object Analysis of the Roles of the Irrigation Associations and Public-Private Model in Irrigation Development and Management in Turkey(2019) Kibaroğlu, AyşegülThe latest national development plan in Turkey emphasizes that priority is given to water, food and nutrition security in a competitive environment, hence, infrastructure investments in sectors like irrigation will continue with an intention to supporteconomic productivity in the medium and long term. Yet, these macro-level policies require operationalization through the practices of adequate institutions. The paper will first critically analyze how these macro level policies are put into practice byconcerned public and private institutions with a particular focus on water user associations.Conference Object Münih Güvenlik Konferansı’ndan İzlenimler(BİLGESAM, 2019) Kibaroğlu, MustafaGüvenlik ve savunma konularında en prestijli uluslararası toplantıların başında, hiç şüphesiz, geçmişi 1963 yılına kadar giden Münih Güvenlik Konferansı gelmektedir. Soğuk Savaşın en kritik günlerinin yaşandığı Ekim 1962’de Amerika Birleşik Devletleri (ABD) ile Sovyetler Birliği Küba’ya yerleştirilen nükleer füzeler sebebiyle nükleer bir çatışmanın eşiğine kadar gelmişlerdi. Kısaca “Küba Füze Krizi” olarak tarihe geçen bu gelişme sonrasında, Doğu ve Batı Blokları arasında uluslararası güvenlik konularına bakışta önemli değişiklikler meydan geldi ve bloklar arası iletişim hatlarının daimi olarak tesis edilmesinin önemi daha iyi anlaşıldı. Batı ittifakını oluşturan Kuzey Atlantik Antlaşması Örgütü (NATO) üyeleri açısından, güvenlik politikalarının ve ortak askeri stratejilerin Atlantik Okyanusu’nun iki yakası arasında daha fazla işbirliğiyle ve daha uyumlu bir şekilde tespit edilmesinin gereği ön plana çıktı. Bu amaçla, 1963 Sonbaharında, Münih’te, Batı Avrupalı ve Amerikalı uzmanların katılımlarıyla başlayan toplantılar dizisi, Kuzey Atlantik İttifakı içinde güvenlik konularında ortak anlayışın gelişmesine ve güçlenmesine yönelik nitelikli bir tartışma zemini oluşturdu.1963 yılından bu yana her yıl tekrarlanan bu toplantılar, zaman içinde “Transatlantik Aile Toplantısı” olarak da adlandırılan saygın bir geleneğe dönüştü. Soğuk Savaş’ın bitmesi ve önce Varşova Paktı’nın, ardından Sovyetler Birliği’nin dağılması sonucunda, iki kutuplu uluslararası sistemin sona ermesiyle birlikte, Münih Güvenlik Konferansı, hem katılımcıların geldikleri bölgeler ve ülkeler bakımından, hem de gündemine aldığı konular bakımından küresel bir görünüm kazanmaya başladı.Conference Object Does Happiness Make Consumers Happy or Does Sharing Make Consumers Share?(2017) Akpınar, Ezgi; Döğerlioğlu Demir, Kıvılcım...