İşletme Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937

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Subject: search.filters.subject.Business performance

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  • Article
    The Impact of Marketing on the Business Performance of Companies: a Literature Review
    (2021-02-22) Köylüoğlu, A. Selçuk; Doğan, Mesut; Tosun, Petek
    The technology-based global competition environment that pushes businesses to constructive transformation in order to ensure customer satisfaction has further increased the importance of marketing capabilities in business strategies. The purpose of the literature review is to summarize the previous studies about marketing-financial performance nexus. Studies that were published between 1969 and 2019 could be reached from the EBSCO database were included in the literature review. A significant number of studies conducted in different countries have shown that marketing spending is an investment that creates value for the company and has a positive impact on firm profitability, firm value or firm sales. This study contributes to the literature by summarizing the research findings on the effects of marketing investments on business performance.
  • Article
    Citation - WoS: 29
    Citation - Scopus: 41
    The Impact of Industry, Firm Age and Education Level on Financial Management Performance in Small and Medium-Sized Enterprises (smes): Evidence From Turkey
    (Emerald Publishing, 2017-09-04) Karadağ, Hande
    Small and medium sized enterprises are crucial for socio-economic growth, due totheir significant role in creating new workforce, GDP increase, innovation andentrepreneurship. This article examines financial management performance in smalland medium-sized enterprises with regard to industry, firm age and education level ofowner/managers differences. The data used in the study is collected from 188 smalland medium-sized enterprises through structured questionnaires and threehypotheses regarding the associations are tested by using structural equationmodeling. Findings of one-way ANOVA tests indicate that performance in financialmanagement practices has a strong and positive correlation with education level ofsmall business owner/managers, whereas no significant difference is found regardingSMEs operating in different industries. For the impact of company age, independentsamples T-test is conducted and a meaningful difference between small andmedium sized companies which are five years or older and younger is found.