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Association Rule Mining on Ticket Sales Data
(MEF Üniversitesi, Fen Bilimleri Enstitüsü, 2018) Genç, Özge; Küçükaydın, Hande
This study aims to analyze the ticket sales data of a cultural institution and define association rules between the festivals/event group and festival/event group venues by market basket analysis. Market basket analysis is a well-known data mining method that is used to discover similarities between products or product groups. For market basket analysis, the apriori algorithm is applied which is considered as a popular data mining algorithm and helps to discover frequent item sets and forms association rules within the dataset. In this project, the apriori algorithm is applied using Python to discover the association rule: between the venues (implementation 1), between the venues excluding the venues used for a specific festival type (implementation 2), between festivals and event groups if any (implementation 3). According to the results of implementation 1, the associations are mostly between the venues of a specific festival type. According to the implementation 2, when we exclude this specific festival type from the dataset, it is seen the rules are mostly between the venues of another festival type. In implementation 3, when the festival venues variable is excluded and only the event names are considered, it is seen that the support, lift and confidence values are lower than the previous implementations.

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