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Retention Period Prediction for Pension Policies
(MEF Üniversitesi, Fen Bilimleri Enstitüsü, 2019) Bayır, Ömer; Güney, Evren
Customer Retention in Pension market refers to the activities and actions companies and organizations take to reduce the number of customer defections. How long the customer will be with our company or will stay in the system is retention. There are already workings in my company and other companies in the market about customer retention. Existing works generally contains how to measure customer retention and how to define distribution channels are successful in customer retention. Also existing predictive models are working on the feature set customer fund, total collection, un-paid premium frequency in general. In pension market companies have small margin of profit from pension policies. To make a profit from pension policies the companies have to retain their customer for long years. It ‘s approximately nine year to make profit from a pension policy because of high sales costs. Therefore to gain a new customer is less profitable than retaining present customers in Pension Market. In my project, I want to look retention in the pension application phase of customer. My main purpose is when the customer applied for pension product predict its retention period. If I produce an applicable model, It will be used in my company’s sales channels.

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