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Customer transaction predictive modeling via machine learning algorithms
(MEF Üniversitesi, 2023) Ertuğrul, Seyit; Çakar, Tuna
The main purpose of this study is to determine the behavior and characteristics of the customers of a company that is active in the factoring sector, and accordingly, to capture measurable parameters with exploratory data analysis based on the historical data of the customers, and then to perform predictive models for the target. A hit rate of around 80% was achieved in SVM and Extra Trees models, which are classification model algorithms. In this way, it is aimed to directly contribute to the transaction volume on a business basis by acting in a more effective, efficient and correct approach after approving the check that shows high potential, that is, the customers who are likely to accept it after the offer is made as a business.

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