Location and Cluster Based Sales Channel Potential Analysis in Retail

Abstract

This analysis project was conducted on the need to obtain new analysis and inferences for the existing traditional sales channels of company, which wants to progress in line with its omni-channel goals. In order to reach the customer with the same level of service in all channels it is necessary to analyze the dynamics of the channel well. In this project, I aimed to make sense of demographic data with the linear model and future selection model and to transform it into meaningful information that will guide sales strategies. Especially for diffusion strategies, in addition to traditional methods, data-based location analysis and analysis of sales weights of existing points are required. With the information to be provided, new dealer opening processes will also be based on data.