İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Browsing İşletme Bölümü Koleksiyonu by Publication Category "Kitap Bölümü - Uluslararası"
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Book Part A Strategic Management Approach To Financial Management Practices in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Book Part An Outlook of Small and Medium Sized Enterprise (sme) Sector(Emerald Group Publishing Limited, 2015) Karadağ, Hande...Book Part Citation - WoS: 2Citation - Scopus: 2Compliance and Reporting Trends: Essential Strategies(Springer, 2017) Son-Turan, SemenThe digital age, with decreasing barriers to entry, paving the way for low-cost competition, saw an influx of new financial products and services globally. Soon the increasingly technology-driven financial landscape transformed itself with the democratization of finance diffusing to all levels of society. The standing rules and regulations of financial markets were confronted with an epitome of complexities marked by higher transparency, increased efficiencies, a wide range of substitutes, abundant information, a huge number of stakeholders and a bulk of aspiring entrepreneurs. However, a new game necessitates new rules, and a considerable disruption in old ways of doing is sure to witness unorthodox problems that need to be dealt with, and preferably foreseen, through a different lens. Sooner or later, these new digitally enhanced financial markets are destined to break down, dragging down everyone who once had faith in them, if not supported by proper compliance and corporate social performance and reporting standards. This chapter explores newly emerging trends in compliance and reporting standards for financial institutions.Book Part Corporate Social Responsibility in the Food Industry From a Marketing Perspective.(Livre de Lyon, 2020) Tosun, Petek; Selçuk KöylüoğluRapid developments in technology, the increase in the world population, environmental degradation, pandemics, and various social problems have led to a different perception and understanding of marketing. Marketing has been increasingly expected to embrace and even contribute to the remedy of issues such as obesity and been discussed from a social responsibility perspective. Although several studies have investigated the impact of CSR in the food sector, the market shares of sustainable products are generally low, so there is a need to comprehend better the effect of CSR on food marketing in different contexts. To compile previous research and present findings in an integrated way, this study focuses on CSR in the food industry from a marketing perspective.Book Part Crm in Retail Banking From Salespeople’s Perspective in the Covid-19 Outbreak(İKSAD, 2020) Tosun, PetekThe new coronavirus disease (COVID-19), which has stemmed in December 2019, has been declared as a pandemic by the World Health Organization in March 2020 and turned into a global health crisis (Liu et al., 2020). Besides wars, pandemics have been the most dangerous and fearful threats to human life throughout history. As of August 2020, the pandemic has cost more than 777,000 lives worldwide with approximately 22 million cases and it was still ongoing. Besides its devastating impact on the health systems, the pandemic has led to an unpredictable change in the economic and social environment and the business and social life.Book Part Citation - WoS: 1Citation - Scopus: 2Emerging Trends in the Post-Regulatory Environment: the Importance of Instilling Trust(Springer International Publishing, 2017) Son-Turan, SemenThe financial services industry is one of the most critical pillars of economic growth and sustainable development in any country. As such, the findings of the 2016 Edelman Trust Barometer, that measures trust in institutions with more than 33,000 respondents in 28 countries over the last 15 years, are highly alarming. Accordingly, the financial services industry is ranked among the lowest with a mere 51 % on a global basis. Despite this darkened outlook, areas exist that seem to be promising: Sustainability management, responsible innovation and the organized and systemic efforts to increase transparency, comparability, accountability and reliability. Although the recent crises in financial markets have led regulators to come to a general agreement that a mutual effort is needed to develop procedures for increased compliance standards, and increase the pace of harmonization in accounting and financial reporting standards, the industry is faced with an imminent challenge: The low levels of trust in financial services. In this chapter, the author discusses how to re-build trust and reputation of the industry.Book Part Exploring Elderly Customer-Employee Rapport in Services: Managerial and Social Implications(IGI Global, 2021) Tosun, PetekThe increasing share of older people in the population has influenced the economic and social life andservices sectors. Banking services are integrated into almost all of the daily transactions and inevitablefor older consumers. This study aims to examine the special needs and expectations of older customers in retail banking. A survey was conducted on frontline salespeople in branches. The findings haveshown that older consumers expect special attention from their customer relationship managers. Therelationship managers have positive attitudes toward older consumers and high customer-employeerapport levels. Attitude and rapport constructs are positively and significantly correlated. In addition,relationship managers were divided into three clusters depending on their rapport levels and perceivedbranch visit reasons. This chapter has provided current empirical findings, insights, and managerialrecommendations about customer-employee relationships in the older consumers and services contexts.Book Part Increasing Strategic Competitiveness Through Innovation: the Finance Perspective(Springer International Publishing, 2017) Son-Turan, SemenWith the start of the new millenium, marked by the disruptive power of Internet technologies, it is almost commonly acknowledged that innovative firms grow faster and perform financially better than those who fail to rapidly mobilize their social and financial capital resources to discover newer, more efficient, and ingenious ways of doing business and creating alternative sales venues. Thus, if the term innovation has come to refer to “the process of turning ideas into reality, exploiting windows of opportunities, and capturing value from them” in essence, innovation, then, can be regarded as a beneficial and intrinsically “good” phenom- enon. This is true especially for the technology and telecomunications industries according to the Thomson Reuters’ 2015 State of Innovation Report, which were ranked the most innovative industries with 30 % and 13 % of patent filings in 2014, respectively (http://www.businessinsider.com/most-innovative-industries-2015-5). Evidently though, innovation is not a win-win game for all stakeholders as laid out back in the 1930s by the Schumpeterian “creative destruction” concept portraying a “quasi-Darwinian” and rather pessimistic view of a process that serves mainly capitalistic motivations in the forms of securing monopoly profits and eventually eradicating a wide range of industries. Looking back at the past couple of decades, financial innovation has become one of the most far-reaching types of innovations, in terms of both, scope and its prolonged repurcussions. This chapter discusses the concept of financial innovation as a strategically competitive tool.Book Part Social Media Marketing of Brands in the Covid-19 Pandemic: Exploring the Crisis-Related Content(IGI Global, 2022) Tosun, PetekThis chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.Book Part Strategic Capital Structure Management in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, HandeStrategic CapitalStructureManagement in Smalland Medium Sized businessesFormulation and implementation of strategic decisions have a cru-cial importance for every element of the financial managementprocess. However, it has a particular importance in eterminingthe appropriate capital structuring, in other words having theright combination of debt, equity, and other types of financialcapital which are necessary to finance the daily operations andlong-term investments of the company.Editorial Strategic Financial Management for Small and Medium Sized Companies Conclusion(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Editorial Strategic Financial Management for Small and Medium Sized Companies Introduction(Emerald Group Publishing Limited, 2015) Karadağ, HandeResearch shows the majority of small businesses fail in their early years due to poor financial management, turning the dreams of many business owners and novice entrepreneurs into nightmares. This book serves as a guide to prevent these financial disasters. In an applicable fashion, Karadag explains how financial management in an enterprise can be conducted strategically to attain significant improvement in business performance. Karadag takes the basic strategic management model of environmental scanning-planning-implementing-feedback as a framework, and approaches the core financial practices and instruments as elements of strategic financial management, which any small or medium sized enterprise can use as tools for sustainable organizational performance and growth. With its unique strategic outlook, this text is a vital reference for nonfinancier small or medium sized enterprise owners and individuals who aim to successfully establish and run their own businesses.Editorial Strategic Financial Management for Small and Medium Sized Companies Preface(Emerald Group Publishing Limited, 2015) Karadağ, Hande...Book Part Strategic Financial Planning and Forecasting in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Book Part Strategic Financial Reporting and Control in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Book Part Strategic Fixed-Asset Management (capital Budgeting) in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Book Part Strategic International Trade Financing in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Book Part Strategic Working Capital Management in Small and Medium Sized Businesses(Emerald Group Publishing Ltd., 2015) Karadağ, Hande...Book Part Citation - Scopus: 13The Blockchain–sustainability Nexus: Can This New Technology Enhance Social, Environmental and Economic Sustainability?(Springer International Publishing, 2020) Son Turan, SemenWith the rise and fall of the prominence of Bitcoin, blockchain technology,which provides public online ledgers used for the verification and recording oftransactions, has started to become the center of attention for diverse parties in theglobal financial system. This chapter explores the nature of blockchain and discusseshow it may contribute to, or obstruct, sustainability. To this end, first, blockchaintechnology is introduced. Next, a short discussion on sustainability is presented,including how it is defined, measured, reported, and understood in theoreticalframeworks. After that, the 2015 United Nations Sustainable Development Goalsare briefly explained. This is followed by a systematic literature review, whichhighlights the scarcity of literature linking blockchain to sustainability. Finally, theauthor offers her own reflections on the potential of blockchain to revolutionize thefinancial services industry and weighs up the pros and cons vis-a-vis sustainable development.Book Part Citation - Scopus: 1The Influence of Social Media on Food Choices: a Bibliometric Approach(IGI Global, 2023) Köse, Şirin Gizem; Çizer, Ece ÖzerSocial media channels are increasing day by day and the time spent on social media channels has become a significant part of the day. Social media, which is one of the facts that cannot be ignored, affects food choices to a great extent, as it does in every field. Being aware of the power of social media, food companies, and groceries also develop strategies for this medium and heavily use social media as a communication tool. In line with these developments and facts, this study aims to highlight the influence of social media on food. A bibliometric study has been conducted to enlighten the literature development on social media and food subjects. The results are expected to be helpful for both literature and practice as well as social media managers and food brand managers. © 2023 by IGI Global. All rights reserved.
