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Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937

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Now showing 1 - 6 of 6
  • Article
  • Article
    Citation - WoS: 6
    Citation - Scopus: 5
    User-Generated and Brand-Generated Content as Indicators of University Brand Personality and Business Strategy
    (Routledge, 2022-04-04) Tosun, Petek; Ayan, Büşra; Karadağ, Hande
    The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities’ competitive strategy and brand personality. BGC that included four universities’ tweets and UGC that consisted of consumer comments were analyzed by content and correspondence analysis in R programming language. The findings indicated that BGC was in alignment with universities’ generic strategies. BGC-UGC dispersions across brand personality were in alignment for the differentiator university, while there was a mismatch between BGC and UGC for low-cost universities. The differentiator university was associated with being prestigious, cosmopolitan, and conscientious, while the low-cost universities were associated with sincerity. The findings supported the applicability of generic business strategies to the higher education context and showed the strategic link between brand personality and the pursued generic strategy.
  • Article
    Citation - Scopus: 3
    The Ethical Shortlisting Problem
    (Elsevier, 2022-02-01) Erdoğan, Güneş
    Hiring is a fundamental, frequent activity for all organizations. Hiring decisions have been reported to be subject to conscious and unconscious biases in the literature. The field of Computational Ethics aims to quantify and maximize the ethicality of decisions. This paper attempts to apply Computational Ethics to the shortlisting process in hiring through the use of Linear Programming. Given a set of applicants for a job with numerical qualification values, the author aims to determine weights for each qualification type to compute scores and resulting rankings for each applicant. To this end, Abstract Moral Theories of Utilitarianism, Maximin/Leximin, Egalitarianism, and Prioritarianism are utilized and applied to a set of randomly generated applicant data. Computational experiments demonstrate that the models are scalable and return interpretable results. The necessity of a quota-based shortlisting system to alleviate disadvantaged candidates is highlighted. The author recommends the use of the Maximin model and iteratively eliminating the applicant with the lowest score.
  • Article
    Citation - Scopus: 7
    Shared Leadership in Practice: When Does It Work Best?
    (Academy of Management, 2015-11-01) Pearce, Craig L.; Wassenaar, Christina L.
    Leadership is generally thought to flowfromthe top to the bottom in organizations. In fact, a cursory glance at the popularpress shows very clearly that top organizational leaders—the Chief Executive Officer orManaging Director—are often glorified as being the brains behind the success of the entire organization (e.g., Ray Kroc ofMcDonald’s, Bill Gates ofMicrosoft) or vilified as the cause of an organization’s downfall (e.g., Kenneth Lay of Enron). A look behind the scenes, however, shows a far more complex situation.
  • Article
    Citation - WoS: 45
    Citation - Scopus: 54
    Sharing Is Caring: Toward a Model of Proactive Caring Through Shared Leadership
    (Elsevier, 2015-09-01) Manz, Charles C; Courtright, Stephen; Pearce, Craig L; Houghton, Jeffery D; Stewart, Greg L
    In this paper we address an age-old expression - "sharing is caring." We offer a model and propositions suggesting that shared leadership proactively increases group-level caring and ultimately group-level performance within organizations through two key mediating mechanisms - psychological empowerment climate and group solidarity. In addition, we identify collaborative capacity and collaborative context as two potential moderators of the relationships between shared leadership and the two mediators. We conclude by exploring the implications of our model for both research and practice. (C) 2014 Elsevier Inc. All rights reserved.
  • Article
    Citation - WoS: 20
    Citation - Scopus: 20
    Serving One Another: Are Shared and Self-Leadership the Keys To Service Sustainability?
    (Wiley-Blackwell, 2015-01-25) Wassenaar, Christina L.; Pearce, Craig L.; Skaggs, Bruce C.; Manz, Charles C.
    Service has received increasing attention in the management literature, yet sustainability of service is often overlooked. In this Incubator we examine the potential for client involvement through shared and self-leadership to foster empathy enhanced service and reduced costs, both of which may support a more sustainable service delivery process. Copyright (c) 2015 John Wiley & Sons, Ltd.