İşletme Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937

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Building The Capabilities For Managing Uncertainty In Entrepreneurial Contexts: A Sensemaking Approach
(Eurasian Journal of Researches in Social and Economics (EJRSE), 2019) Karadağ, Hande
How entrepreneurs act upon the uncertainties from the initiation to the finalization of the entrepreneurial venture creation process is an area where the amount of conceptual and empirical research studies is significantly limited. In this study, a novel approach to entrepreneurial cognition is introduced for filling this gap in the literature, by employing the elements of sensemaking theory to entrepreneurial cognition, proposing that entrepreneurs engage in a purposed sensemaking process during their entrepreneurial experience. As individual entrepreneurs develop certain skills and capabilities for succeeding in their entrepreneurial acts, the study further argues that entrepreneurial sensemaking can be regarded as an important capability which can be improved to carry the individual entrepreneur from chaos towards a more organized condition. With its unique approach to how high levels of uncertainty are perceived and acted upon by the entrepreneurs, the study is expected to make a significant contribution to both sensemaking and entrepreneurship literature.
A Glance at Growth Accounting: Cobb-Douglas Model for G-7 (1950-2018)
(European Journal of Digital Economy Research, 2014-07-01) İzgi, Berna Balcı; Karadağ, Hande; Beceren, Ertan
In this article, we inspected the impact of human capital on economic growth by estimating a Cobb-Douglas model for G-7 countries during (1950-2018). Our results show that, human capital has a positive impact on economic growth in the long-run with a contribution of 0.44% whereas evidence is only found for physical capital for the short-run. While the current data for G-7 with the application of pmg reveals that tfp was insignificant.
Dynamic capabilities and entrepreneurial management: A review of selected works of David J. Teece
(Journal of Social and Administrative Sciences, 2019) Karadağ, Hande
Dynamic capabilities framework which is the combination of internal processes, resource utilization and structural transformations that have to be strategically formulated and managed for gaining sustained competitive advantage in rapidly changing environments became largely influential not only in strategic management field but had a significant impact on several areas of management (Di Stefano, et al., 2010, Barreto, 2010). After the introduction of the dynamic capabilities approach, the contributions from the initiator of the approach David J. Teece and several other important strategy and management scholars gave way to the development of a new capabilities theory of the ‚innovative‛ firm as well the evolution of the fresh domain of entrepreneurial management. The current review aims to analyze the antecedents of dynamic capabilities and the development of this new theory through the works of David J. Teece and acknowledge his crucial contribution to fields of management, strategy, and entrepreneurship.
Sosyal Medya Madenciliği ile Firmaların Twitter Verilerinin İncelenmesi
(2019-04-09) Ayan, Büşra; Gürsoy, Umman Tuğba; Can, Mustafa
Bu çalışma, farklı sektörlerde faaliyet gösteren rakip firmaların Twitter verilerini analiz ederek, firmaların Twitter verilerinin firmalara göre anlamlı bir uyum gösterip göstermediğinin tespit edilmesini, firmaların Twitter’da paylaştıkları içeriklerin kümelenmesini ve hangi içerik kümesinin en fazla etkileşime yol açtığının belirlenmesini amaçlamaktadır. Bu kapsamda, 2017 yılı boyunca kozmetik, elektronik ve pazaryeri sektörlerinde faaliyet gösteren rakip firmalar tarafından paylaşılan Twitter verileri, Sosyal Medya Madenciliği süreci izlenerek analiz edilmiştir. Firmaların Twitter verilerinin firmalara göre anlamlı bir uyum gösterip göstermediği Uygunluk Analizi ile tespit edilmiştir. Firmaların Twitter paylaşımları ise Metin Madenciliği ön işleme metotlarından faydalanılarak “Özel Teklif”, “Yarışma & Etkinlik”, “Ürün”, “Sosyal”, “Destek & Geri Bildirim” ve “Özel Etkileşim” kategori başlıklarıyla kümelenmiştir. Firmaların elde ettikleri etkileşimlerin büyük bir çoğunluğunun azınlıktaki paylaşımlardan gelmesi sebebi ile hangi içerik kümesinin en fazla etkileşime yol açtığı Pareto İlkesi yardımı ile belirlenmiştir.
Destination Personalities of Alacati and Ayvalik in Turkey: Consumer Perceptions of a Summer Holiday
(2019-11-30) Tosun, Petek; Merve Akar
In 2018 summer, Alaçatı and Ayvalık have been listed among the top cities that are preferred as tourism destinations for local tourists. These destinations have been popular for tourists in the last decade and Turkish tourists increasingly prefer local destinations for their summer holidays because of the devalued Turkish lira. Attracting tourists is among the primary goals for tourism marketers, and consequently understanding customer perceptions regarding destinations is one of the key factors to achieve this goal. In this context, the purpose of this study is to examine the destination personalities of Ayvalık and Alaçatı and compare them in terms of destination personality dimensions. In a quantitative research design, respondents (n=191) have been asked about their perceptions about the destination personalities of Alaçatı and Ayvalık, in which they compare the two destinations on a 5 Point-Likert scale. Destination personalities have been examined within the conceptual framework of destination personality dimensions, which are, sincerity, excitement, and conviviality. In addition, respondents have answered a question by writing their opinions about “a great summer vacation” with a few words, which have been analyzed by content and cluster analyses, aiming to have a deeper understanding about the consumer perceptions about their summer vacations. Significant differences have been found between the destination personality dimensions of Ayvalık and Alaçatı. Ayvalık is perceived as sincerer and more convivial than Alaçatı, whereas Alaçatı is perceived as more exciting than Ayvalık. Regarding their expectations from their summer holiday, consumers have been grouped into 4 clusters such as; (1) fun, excitement, and activity oriented, (2) travelling and exploring oriented, (3) family and friends oriented, (4) relaxation, comfort, and silence-oriented consumers. There is not a significant difference among clusters regarding the perceived destination personalities of Ayvalık and Alaçatı. This study aims to contribute to researchers not only by implementing destination personality research in the Turkish context, but also by extending the existing knowledge by assessing destination personality concept together with the consumers’ descriptions of an idealized summer vacation. Moreover, findings of the study will be beneficial for marketing activities of tourism agencies, hospitality industry, and local governments.
Fi̇nansal Hi̇zmetlerde Kurumsal Marka İ̇maji ve Marka Güveni̇ni̇n Bankacılık Hi̇zmeti̇ Alma Ni̇yeti̇ne Etki̇si̇
(Ppad, 2019) Elif Börekçi; Selime Sezgin; Tosun, Petek; Börekçi, Elif; Sezgin, Selime Demet
Bu çalışmanın amacı, bireysel bankacılık hizmetlerinde kurumsal marka imajı ve marka güveninin bir bankadan hizmet alma niyeti üzerindeki etkisini incelemektir. Müşterilerin bankaya varlık emanet ettikleri yatırım hesapları ile bankadan varlık ödünç aldıkları ih- tiyaç kredisi arasında alınan hizmetin değerlendirilmesi sırasında tüketici hizmete fark- lı noktalardan baktığından, bankacılık ürünleri arasında karşılaştırma da yapılmıştır. Bu çalışmanın kavramsal modeli, Gerekçeli Eylem Teorisi’ne dayandırılmış ve davranışsal niyeti etkileyen değişkenlere marka güveni ve kurumsal marka imajı eklenerek model ge- nişletilmiştir. Kantitatif araştırma yöntemi kapsamında yapılan regresyon analizlerinin so- nucunda, kurumsal marka imajı ile marka güveni kavramlarının, tutum değişkeni aracılığı ile bankacılık ürünü satın alma niyetini pozitif yönde etkilediği görülmüştür. Kurumsal marka imajı, bankacılık ürünlerinin ana kategorileri olan bireysel kredi ürünleri, yatırım ürünleri, kartlar ve dağıtım kanallarını kullanma niyeti üzerinde önemli etkiye sahiptir. Araştırma sonucunda, Gerekçeli Eylem Teorisi, finansal hizmetler alanında marka güveni ve kurumsal marka imajı kavramları ile genişletilerek, finansal hizmetler alanında yapılacak çalışmalar için araştırmacılara bir model önerilmiştir.
Pazarlama Biliminde Duygu ve Duygu Durumu Kavramları İçin Baz Alınmış Teoriler
(Tübitak Dergi Park, Özel Akademi, 2019-10-15) Tosun, Petek; Sezgin, Selime; Uray, Nimet
Emotions, which are integral parts of everyday life and human beings, have been studied in various contexts within marketing science. The aim of this article is to conceptually examine the studies that have been focused on cognitive processes, purchasing behavior, product and service evaluation, and brand-consumer relationship, and explain the general contexts that include mood and emotion concepts by summarizing the theories about emotions in marketing science. Twelve theories including the Affect-as-Information Model, Affect Infusion Model, Heuristic and Systematic Processing, and Congruence Theories have been explained as the emotional mechanisms that affect consumers' cognitive processes and behaviors. This study, which classifies and summarizes the theories that are used as a theoretical base in marketing, is the first study in this field and aimsto create a source for the conceptual frameworks of future researches. In this stu dy where the theories based on mood and emotions in marketing are explained and classified, the implications for marketing managers are also included. In marketing, research on mood and emotions has been increasing in recent years, yet more research is needed to fully understand the impact of emotional processes on cognitive processes and consumer behavior.
X-Capm Revisited: the Institutional Extrapolative Capital Asset Pricing Model (i-X
(Eurasian Publications, 2018) Son Turan, Semen; Kılıç, Erdem
This study constructs and tests a consumption-based asset pricing model in which someinvestors form beliefs about future price changes in the stock market by extrapolating past pricechanges, while other investors hold fully rational beliefs. The contribution of the present work isthe inclusion of institutional investor bias. As such it extends theory. But it also conductseconometric tests by using daily survey data on individual and institutional investors’ sentimenton the current economic situation and their future expectations. Empirical findings may implythat institutions’ sentiment reverts quicker to the equilibrium price than individual sentiment, atleast with regard to their beliefs on future economic outlook. If studied further with a biggerdataset, it may imply that institutional investors are closer to the rational-decision makingmechanism compared to individual investors. The theoretical framework rests on prospecttheory. The market studied is the US equity market, however findings and suggestions can beapplied to global markets and various financial instruments.
Analysis of the Roles of the Irrigation Associations and Public-Private Model in Irrigation Development and Management in Turkey
(2019) Kibaroğlu, Ayşegül
The latest national development plan in Turkey emphasizes that priority is given to water, food and nutrition security in a competitive environment, hence, infrastructure investments in sectors like irrigation will continue with an intention to supporteconomic productivity in the medium and long term. Yet, these macro-level policies require operationalization through the practices of adequate institutions. The paper will first critically analyze how these macro level policies are put into practice byconcerned public and private institutions with a particular focus on water user associations.
Münih Güvenlik Konferansı’ndan İzlenimler
(BİLGESAM, 2019) Kibaroğlu, Mustafa
Güvenlik ve savunma konularında en prestijli uluslararası toplantıların başında, hiç şüphesiz, geçmişi 1963 yılına kadar giden Münih Güvenlik Konferansı gelmektedir. Soğuk Savaşın en kritik günlerinin yaşandığı Ekim 1962’de Amerika Birleşik Devletleri (ABD) ile Sovyetler Birliği Küba’ya yerleştirilen nükleer füzeler sebebiyle nükleer bir çatışmanın eşiğine kadar gelmişlerdi. Kısaca “Küba Füze Krizi” olarak tarihe geçen bu gelişme sonrasında, Doğu ve Batı Blokları arasında uluslararası güvenlik konularına bakışta önemli değişiklikler meydan geldi ve bloklar arası iletişim hatlarının daimi olarak tesis edilmesinin önemi daha iyi anlaşıldı. Batı ittifakını oluşturan Kuzey Atlantik Antlaşması Örgütü (NATO) üyeleri açısından, güvenlik politikalarının ve ortak askeri stratejilerin Atlantik Okyanusu’nun iki yakası arasında daha fazla işbirliğiyle ve daha uyumlu bir şekilde tespit edilmesinin gereği ön plana çıktı. Bu amaçla, 1963 Sonbaharında, Münih’te, Batı Avrupalı ve Amerikalı uzmanların katılımlarıyla başlayan toplantılar dizisi, Kuzey Atlantik İttifakı içinde güvenlik konularında ortak anlayışın gelişmesine ve güçlenmesine yönelik nitelikli bir tartışma zemini oluşturdu.1963 yılından bu yana her yıl tekrarlanan bu toplantılar, zaman içinde “Transatlantik Aile Toplantısı” olarak da adlandırılan saygın bir geleneğe dönüştü. Soğuk Savaş’ın bitmesi ve önce Varşova Paktı’nın, ardından Sovyetler Birliği’nin dağılması sonucunda, iki kutuplu uluslararası sistemin sona ermesiyle birlikte, Münih Güvenlik Konferansı, hem katılımcıların geldikleri bölgeler ve ülkeler bakımından, hem de gündemine aldığı konular bakımından küresel bir görünüm kazanmaya başladı.

İşletme Bölümü Koleksiyonu

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