İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Article Citation - WoS: 6Citation - Scopus: 5User-Generated and Brand-Generated Content as Indicators of University Brand Personality and Business Strategy(Routledge, 2022-04-04) Tosun, Petek; Ayan, Büşra; Karadağ, HandeThe rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities’ competitive strategy and brand personality. BGC that included four universities’ tweets and UGC that consisted of consumer comments were analyzed by content and correspondence analysis in R programming language. The findings indicated that BGC was in alignment with universities’ generic strategies. BGC-UGC dispersions across brand personality were in alignment for the differentiator university, while there was a mismatch between BGC and UGC for low-cost universities. The differentiator university was associated with being prestigious, cosmopolitan, and conscientious, while the low-cost universities were associated with sincerity. The findings supported the applicability of generic business strategies to the higher education context and showed the strategic link between brand personality and the pursued generic strategy.Article Citation - WoS: 8Citation - Scopus: 9Corporate Social Responsibility Disclosure on the Websites of Coffee Chains in Turkey(Emerald, 2021-08-13) Tosun, PetekPurpose – Coffee is among the primary products that attract the public attention to the social andenvironmental responsibilities of companies. Coffee shops have a big carbon footprint because of their dailyoperations. With the rising consciousness about sustainability in developing countries, online disclosure ofcorporate social responsibility (CSR) is becoming increasingly important for not only multinational but alsolocal coffee chains. The purpose of this study is to analyze the extent to which coffee chains include CSR ontheir websites.Design/methodology/approach – Turkey, which is a large emerging economy with an expandingcoffee chain market, is selected as the research context. The CSR disclosure on the websites of coffee chains isexamined by content analysis according to CSR dimensions. A sample of 27 coffee chains with more than tenstores is included in the analysis.Findings – Foreign coffee chains disclose more information on the environment and fair trade than localcoffee chains. On the other hand, CSR content in websites of foreign and local coffee chains does not differsignificantly in human resources and community dimensions. Foreign coffee chains have comparativelylonger brand history, more rooted brands and larger networks than local coffee chains.Originality/value – To the best of the author’s knowledge, this study is the first that used a contentanalysis about CSR on the websites of coffee chains in Turkey. Findings contribute to the understanding ofCSR disclosure in the coffee chain industry and can be beneficial for researchers and managers in otheremerging markets.Keywords Marketing, Turkey, Emerging markets, CSR, Corporate social responsibility,Coffee chainsPaper type Research paperArticle Citation - Scopus: 7Shared Leadership in Practice: When Does It Work Best?(Academy of Management, 2015-11-01) Pearce, Craig L.; Wassenaar, Christina L.Leadership is generally thought to flowfromthe top to the bottom in organizations. In fact, a cursory glance at the popularpress shows very clearly that top organizational leaders—the Chief Executive Officer orManaging Director—are often glorified as being the brains behind the success of the entire organization (e.g., Ray Kroc ofMcDonald’s, Bill Gates ofMicrosoft) or vilified as the cause of an organization’s downfall (e.g., Kenneth Lay of Enron). A look behind the scenes, however, shows a far more complex situation.Article Citation - WoS: 45Citation - Scopus: 54Sharing Is Caring: Toward a Model of Proactive Caring Through Shared Leadership(Elsevier, 2015-09-01) Manz, Charles C; Courtright, Stephen; Pearce, Craig L; Houghton, Jeffery D; Stewart, Greg LIn this paper we address an age-old expression - "sharing is caring." We offer a model and propositions suggesting that shared leadership proactively increases group-level caring and ultimately group-level performance within organizations through two key mediating mechanisms - psychological empowerment climate and group solidarity. In addition, we identify collaborative capacity and collaborative context as two potential moderators of the relationships between shared leadership and the two mediators. We conclude by exploring the implications of our model for both research and practice. (C) 2014 Elsevier Inc. All rights reserved.Article Citation - WoS: 20Citation - Scopus: 20Serving One Another: Are Shared and Self-Leadership the Keys To Service Sustainability?(Wiley-Blackwell, 2015-01-25) Wassenaar, Christina L.; Pearce, Craig L.; Skaggs, Bruce C.; Manz, Charles C.Service has received increasing attention in the management literature, yet sustainability of service is often overlooked. In this Incubator we examine the potential for client involvement through shared and self-leadership to foster empathy enhanced service and reduced costs, both of which may support a more sustainable service delivery process. Copyright (c) 2015 John Wiley & Sons, Ltd.