İşletme Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.11779/1937
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Review Citation - WoS: 8Citation - Scopus: 10Consumer Responses Toward Smart Technology: a Systematic Review, Synthesis, and Future Research Agenda(Wiley, 2024-04-25) Köse, Şirin Gizem; Özer Çizer, Ece; Sağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tugce; Cadirci, Tugce Ozansoy; Gungor, Aysegul SagkayaThis article is a comprehensive review of the literature on smart technology in consumer studies from 1996 to 2023. While the paper provides information about the development of the field by identifying important publications and authors, it employs topic modeling to pinpoint key topics in papers published in marketing and business journals. These topics are then grouped into three research streams and evaluated concerning theoretical, contextual, and methodological perspectives. While doing so, specific gaps were identified. By revealing gaps in the literature, the study suggests promising avenues for further research. Finally, this article advances our comprehension of the smart technology literature in marketing and business journals and informs future inquiry in this rapidly evolving domain.Article Citation - WoS: 16Citation - Scopus: 16The Timing Database: an Open-Access, Live Repository for Interval Timing Studies(Springer, 2023-01-03) Brochard, Renaud; Karşılar, Hakan; Akdoğan, Başak; De Corte, Benjamin; Aydoğan, Turaç; Baccarani, Alessia; Duyan, Yalçın Akın; Balci, FuatInterval timing refers to the ability to perceive and remember intervals in the seconds to minutes range. Our contemporary understanding of interval timing is derived from relatively small-scale, isolated studies that investigate a limited range of intervals with a small sample size, usually based on a single task. Consequently, the conclusions drawn from individual studies are not readily generalizable to other tasks, conditions, and task parameters. The current paper presents a live database that presents raw data from interval timing studies (currently composed of 68 datasets from eight different tasks incorporating various interval and temporal order judgments) with an online graphical user interface to easily select, compile, and download the data organized in a standard format. The Timing Database aims to promote and cultivate key and novel analyses of our timing ability by making published and future datasets accessible as open-source resources for the entire research community. In the current paper, we showcase the use of the database by testing various core ideas based on data compiled across studies (i.e., temporal accuracy, scalar property, location of the point of subjective equality, malleability of timing precision). The Timing Database will serve as the repository for interval timing studies through the submission of new datasets.Article Citation - WoS: 6Citation - Scopus: 5User-Generated and Brand-Generated Content as Indicators of University Brand Personality and Business Strategy(Routledge, 2022-04-04) Tosun, Petek; Ayan, Büşra; Karadağ, HandeThe rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities’ competitive strategy and brand personality. BGC that included four universities’ tweets and UGC that consisted of consumer comments were analyzed by content and correspondence analysis in R programming language. The findings indicated that BGC was in alignment with universities’ generic strategies. BGC-UGC dispersions across brand personality were in alignment for the differentiator university, while there was a mismatch between BGC and UGC for low-cost universities. The differentiator university was associated with being prestigious, cosmopolitan, and conscientious, while the low-cost universities were associated with sincerity. The findings supported the applicability of generic business strategies to the higher education context and showed the strategic link between brand personality and the pursued generic strategy.Article Citation - WoS: 10Citation - Scopus: 20Minimum Cost Delivery of Multi-Item Orders in E-Commerce Logistics(Elsevier, 2022-02-01) Muter, İbrahim; Laportece, GilberT; Akyüz, M. Hakan; Erdoğan, Güneş; Laporte, GilbertWe solve a delivery problem arising in e-commerce logistics. We consider a retailer with an online store and a network of stores operating in an omni-channel strategy. The fulfillment decision for an online order, which contains a number of items, involves the allocation of these items to the stores where they are available and the selection of one store for consolidation of the items into the final package to be dispatched to the customer. The transportation between the stores and the customer is handled by a third-party logistic provider which uses a concave pricing policy based on the distance between the origin and the destination, as well as on the weight of the items. We present an online problem which is defined for a set of orders placed over time, and a mixed integer programming formulation defined for each order. The main characteristics of this problem are that the solution of the formulation for each order impacts those of the subsequent orders, and the problem must be solved in real time. For the solution of the formulation, we propose an iterative matheuristic based on the solution of the set covering model and local search. Computational results on randomly generated instances are provided, which demonstrate that our algorithm is capable of producing high-quality results.Article Citation - WoS: 60Citation - Scopus: 82Locus of Control, Need for Achievement, and Entrepreneurial Intention: a Moderated Mediation Model(Elsevier, 2022-07-01) Tuncer, Büşra; Uysal, Şenay Karakuş; Şahin, Faruk; Karadağ, Hande; Uysala, Senay KarakusApplying social cognitive career theory (Lent, Brown, & Hackett, 2002) to entrepreneurship, this paper addresses the effects of locus of control and need for achievement on entrepreneurial intentions, and whether the effects are mediated by entrepreneurial self-efficacy and vary according to sex. The participants were 111 students enrolled in the business administration program in Turkey. Using longitudinal survey data, the research model was tested with the moderated mediation procedure suggested by Hayes (2013). The findings showed that entrepreneurial self-efficacy mediated the relationship between locus of control and entrepreneurial intention, as well as the relationship between need for achievement and entrepreneurial intention. Moreover, the conditional indirect analysis showed that the effect of locus of control on entrepreneurial intention depended on sex, with the effect of locus of control being greater for men. By showing empirical evidence for the usefulness of social cognitive career theory to entrepreneurship, our research adds to current literature. Implications for practice and recommendations for future research are discussed.Article Citation - WoS: 8Citation - Scopus: 9Corporate Social Responsibility Disclosure on the Websites of Coffee Chains in Turkey(Emerald, 2021-08-13) Tosun, PetekPurpose – Coffee is among the primary products that attract the public attention to the social andenvironmental responsibilities of companies. Coffee shops have a big carbon footprint because of their dailyoperations. With the rising consciousness about sustainability in developing countries, online disclosure ofcorporate social responsibility (CSR) is becoming increasingly important for not only multinational but alsolocal coffee chains. The purpose of this study is to analyze the extent to which coffee chains include CSR ontheir websites.Design/methodology/approach – Turkey, which is a large emerging economy with an expandingcoffee chain market, is selected as the research context. The CSR disclosure on the websites of coffee chains isexamined by content analysis according to CSR dimensions. A sample of 27 coffee chains with more than tenstores is included in the analysis.Findings – Foreign coffee chains disclose more information on the environment and fair trade than localcoffee chains. On the other hand, CSR content in websites of foreign and local coffee chains does not differsignificantly in human resources and community dimensions. Foreign coffee chains have comparativelylonger brand history, more rooted brands and larger networks than local coffee chains.Originality/value – To the best of the author’s knowledge, this study is the first that used a contentanalysis about CSR on the websites of coffee chains in Turkey. Findings contribute to the understanding ofCSR disclosure in the coffee chain industry and can be beneficial for researchers and managers in otheremerging markets.Keywords Marketing, Turkey, Emerging markets, CSR, Corporate social responsibility,Coffee chainsPaper type Research paperArticle Citation - WoS: 20Citation - Scopus: 27Consumer Complaining Behavior in Hospitality Management(Taylor & Francis, 2021-07-24) Tosun, Petek; Sezgin, Selime; Uray, NimetThe purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative methodology through the implementation of a two-stage study based on surveys. Study 1 examined the impacts of assertiveness, aggressiveness, and perceived risks on CCB in the context of low-quality summer vacation, while Study 2 further investigated the relationships in the research model by replicating the survey within the framework of high-quality summer vacation. The results were then analyzed through factor and regression analyses. Both of the studies demonstrated that assertiveness positively influences CCB directly and also indirectly via the mediating effect of perceived risks. It was found that aggressiveness positively influences CCB when consumers have high service quality expectations but when they have low expectations for service quality, it is insignificant.Article Citation - WoS: 9Citation - Scopus: 9Numerical Averaging in Mice(Springer, 2020-11-04) Balcı, Fuat; Duyan, Yalcın Akın; Gür, EzgiRodents can be trained to associate different durations with different stimuli (e.g., light/sound). When the associated stimuli are presented together, maximal responding is observed around the average of individual durations (akin to averaging). The current study investigated whether mice can also average independently trained numerosities. Mice were initially trained to make 10 or 20 lever presses on a single (run) lever to obtain a reward and each fixed-ratio schedule was signaled either with an auditory or visual stimulus. Then, mice were trained to press another lever to obtain the reward after they responded on the run lever for the minimum number of presses [Fixed Consecutive Number (FCN)-10 or -20 trials] signaled by the corresponding discriminative stimulus. Following this training, FCN trials with the compound stimulus were introduced to test the counting behavior of mice when they encountered conflicting information regarding the number of responses required to obtain the reward. Our results showed that the numbers of responses on these compound test trials were around the average of the number of responses in FCN-10 and FCN-20 trials particularly when the auditory stimulus was associated with a fewer number of required responses. The counting strategy explained the behavior of the majority of the mice in the FCN-Compound test trials (as opposed to the timing strategy). The number of responses in FCN-Compound trials was accounted for equally well by the arithmetic, geometric, and Bayesian averages of the number of responses observed in FCN-10 and FCN-20 trials.Article Citation - WoS: 20Citation - Scopus: 24Unethical Sales Practices in Retail Banking(Emerald, 2020-06-29) Tosun, PetekPurpose: This study examines the salesperson-driven unethical behavior toward consumers in the retail banking context. Design/methodology/approach: Consumer posts on an online social platform were analyzed using content analysis. Cluster analysis and word association analyses were conducted to analyze the posts across ethics dimensions, customer intentions and banking services. Findings: Complaints about salesperson-driven unethical behavior were classified into three clusters: disrespect, fee deception and other deception. Four themes of consumer intentions emerged from data: expecting an action regarding the staff, fixing the problem, exiting the bank, or just expressing the problem on the social platform. There was a significant difference among clusters in terms of intentions. The deception clusters had a stronger association with fixing the problem, while the disrespect cluster had a stronger association with consumers’ willingness to express their complaints and requests regarding corrective actions for the salespeople. Practical implications: Banks must differentiate their service recovery approach depending on the problem. While a refund can be more appropriate for recovering deception, a corrective action regarding misbehaving sales staff is expected by the customers for the disrespect problem. Originality/value: This study contributed to the need for current research on personal selling practices and salesperson ethics in banking services. The unethical sales practices were linked to customer intentions, and several associations were found. An unethical sales behavior framework that can be used in future research was represented.Article Citation - WoS: 10Citation - Scopus: 16The Hesfs for Higher Education Funding, Employment and Sustainability(Emerald Group Publishing Ltd., 2020-05-01) Son Turan, Semen; Son-Turan, SemenPurpose: The purpose of this paper is to develop a higher education funding and employment system that obviates barriers to sustainable development and helps engrain the notion of sustainability into the institutional framework. Design/methodology/approach: The “Higher Education Sustainability First System” (HESFS) is a conceptual model that builds upon ideas from previous literature. Its theoretical basis draws on a joint value creation framework from the stakeholder theory and business model perspectives. Findings: A holistic three-pillar approach that offers multiple value propositions is needed to engage the stakeholders to collaborate for the coherent functioning of the HESFS. This will enable the establishment of a viable innovative financial model and the institution of a sustainability-focused student employment program that are facilitated by a robust sustainable infrastructure. Several sustainable development goals may be furthered in the process. Research limitations/implications: The applicability of a part or entire HESFS depends on the characteristics of the higher education institution and the level of its maturity in a sustainable development process. Although its different constituents have been empirically validated in literature, the HESFS model could be applied in a case study to determine its potential feasibility. Practical implications: The HESFS may inspire policymakers, businesses and higher education institutions to forge alliances to devise innovative resources of funding and engage in employment partnerships that can lead to progress in sustainable development. It may particularly be useful for institutions in developing and less developed countries, where inequality and high youth unemployment rates prevail. Originality/value: By focusing on an under-researched topic through a multitheoretical perspective, this study contributes to theories pertaining to stakeholder engagement and business models. © 2020, Emerald Publishing Limited.